The Achilles marketing plan contains no exaggerations, all promotion is very clear on aims. The ads link the consumer to the app store page of Achilles where all the information is, links will be on flyers, Facebook, Twitter and Instagram so no information will be withheld. In game imagery is included in all web ads and flyers - links to screen shots of the game will be available on social networking sites.

The Achilles marketing plan doesn’t encourage violence, it only promotes the game - there may be people who get inspired by the dressed up characters and try to do that but we don’t expected any law breakers. The campaign causes fear and distress on one of the indirect marketing plans where Achilles and the Minotaur run about the maize maze in Milton - it could frighten people just in order to gain publicity. The stunt could be distressing but we will try to not push that factor as much as the comedy side to it, leaflets and stickers will be handed out whilst its happening.

The promotion side will deal with participants fairly, everything on the Twitter or Facebook page will be legit and wont lead users in the wrong way. The Instagram competition will only be available to people who meet the characters, this may make some people feeling like they've missed out but everything you follow the Twitter page between the months of April and September 2014 you get a free wallpaper so users will feel good about getting free stuff for simply following us.

The rules will be simple for the competition, three main rules being: Under 18’s will have have a parent or guardian with them, 4 family members max & have to keep the photo up until the end day of the competition. Terms & conditions will be on the Achilles website. The winner will be picked fairly with the social media competition app Woobox, the winner will be picked via hashtag.