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Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are: 1. Align with the business 2. Discover opportunities 3. Define goals 4. Identify KPIs 5. Assign values to KPIs 6. Decide on channels 7. Determine tactics 8. Select analytics 9. Roll out strategy 10. Measure and refine Start by listening Many companies view social media as “build it and they will come”. They create channels on Facebook, Twitter and YouTube and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen! Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies. About Warren Knight; Entrepreneur and Business Growth Consultant I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
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Social Media Strategy in
10 Steps
Business Growth
Warren Knight
Tweet me @wvrknight
It’s 1989
Warren Knight
Tell your story
Storytelling
Storytelling
Storytelling
If you can’t tell it, you can’t sell it
Warren Knight
1. Align with the Business
Warren Knight
2. Discover Opportunities
Customer Segment
DirectTo Customer
Channel PartnersVs
Value Proposition
Personal Service
AddedValue
Community
Financial Return
ReciprocalAgreement
Database
Vs
Warren Knight
3. Define Goals
Warren Knight
4: Identify KPI’s in 3 stages
Warren Knight
SIPOC
1. Identification
2. Preparation
3. Structure• Manage on a weekly / Monthly basis• Implement specific actions based on
results• Share the vision with the team
I would suggest that you start off by just sitting down with a pencil and a piece of paper but be realistic and to get within 90%
• Identify and put in place a mechanism for tracking your KPIs
• Define a 90 day plan, that covers sales and growth
5. Assign values to KPI’s
Warren Knight
6. Decide on the Channel
Warren Knight
7. Determine Tactics
L.E.A.D
#Hashtags
Landing Page
Infographics
Blogging
Warren Knight
8. Select Analytics
Warren Knight
9. Roll out strategy – 90 Days
Warren Knight
9. Roll out strategy - Weekly
Warren Knight
10. Measure & Refine
Social Media Growth
Lead Generation
Calls
Sales
Business Growth
Warren Knight
What challengers are you facing?
Investment
Business Growth
Funding
Planning & Development
Management Leadership
Grants: Innovation
Personal Branding
Warren Knight
