Social Media Strategy in
10 Steps
Business Growth
Warren Knight
Tweet me @wvrknight
It’s 1989
Warren Knight
Tell your story
Storytelling
Storytelling
Storytelling
If you can’t tell it, you can’t sell it
Warren Knight
1. Align with the Business
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2. Discover Opportunities
Customer Segment
DirectTo Customer
Channel PartnersVs
Value Proposition
Personal Service
AddedValue
Community
Financial Return
ReciprocalAgreement
Database
Vs
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3. Define Goals
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4: Identify KPI’s in 3 stages
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SIPOC
1. Identification
2. Preparation
3. Structure• Manage on a weekly / Monthly basis• Implement specific actions based on
results• Share the vision with the team
I would suggest that you start off by just sitting down with a pencil and a piece of paper but be realistic and to get within 90%
• Identify and put in place a mechanism for tracking your KPIs
• Define a 90 day plan, that covers sales and growth
5. Assign values to KPI’s
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6. Decide on the Channel
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7. Determine Tactics
L.E.A.D
#Hashtags
Landing Page
Infographics
Blogging
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8. Select Analytics
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9. Roll out strategy – 90 Days
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9. Roll out strategy - Weekly
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10. Measure & Refine
Social Media Growth
Lead Generation
Calls
Sales
Business Growth
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What challengers are you facing?
Investment
Business Growth
Funding
Planning & Development
Management Leadership
Grants: Innovation
Personal Branding
Warren Knight
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