Lean & Design Thinking in Education

DESIGN THINKING In Education

ANDRES OSPINA

INTERACTIVE PRODUCTION Fall 2014

How am I going to do this?

Why am I doing this?

Because I care; I wanted to share moreBecause I care; I wanted to share more

I felt a great responsibility for the type of impact I was going to make on the students’ lives.

I felt a great responsibility for the type of impact I was going to make on the students’ lives.

I wanted to bring real life approaches and processes into the class

I wanted to bring real life approaches and processes into the class

How can I start?

Listen to people

Create Empathy

Meaningful Service

Collect Feedback

(Know them individually)

Inspire through

storytelling

(Make a connection)

Solve meaningful problems

(Focus on doing what’s best for them)

CLASS PRINCIPLES

ESTABLISH A RELATIONSHIP1

Inspire

Think Big

User Student=

Self persona exercise

Collect Feedback and ideas

BUILDING TEAMS2

Pitching and recruiting talent

HCD

Technology

Business

Design

32 Students

6 Teams

A lean start up mindset

What smart companies expect from their employees?

It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.

—Steve Jobs

NEW COURSE OUTLINE3

Increasing number of tools = generic product

Unique product = much better value

Because is fun!

I used Simon Sinek’s Golden Circle approach to structure the product design process from the WHY to the WHAT

Class Road Map

Problem Discovery

Business Research

Customer & User Research

UX Strategy First Assumptions

Prototyping Testing

Observation & opportunities finding

SWOT Matrix Customer & User Research Road mapping

Features definition

UX & UI ToolsFinal Presentation

Case Study

Qualitative Testing & Refinement

Sep 02 Dec 09

CC

Final Exam

WHY HOW WHAT

CC CC CC CC CC CC CCCC

Inspiration & Learning

Class Cycle

Team work / Research

Discovery & Ideation

Prototype

Share

Iterate

PROBLEMCC


Class CycleCC PROBLEM

Senior UX Designer - UI Developer - Jul 2011

Dec 2012

subaru.ca Usability analysis, UX research and IA

Feb 2012

Improved usability of subaru.ca from position 29th to 6th on J.D. POWER usability ranking

http://subaru.ca

May 2012

Subaru UI Framework

Increased Production Speed

Faster2X$98KSavings

Dec 2012

Mobile Hybrid Responsive solution

Dec 2012

subaru.ca mobile web app redesign

http://subaru.ca

Dec 2011

2012 Canada Autoshow Kiosk App

UX, UI, AS3

“I want to say thank you for all your stories of success and failure that you’ve shared with us. This really helps me to stay motivated and be positive about what I’m doing.”

- Andrew


Class Cycle


PROBLEMCC

HUMAN CENTERED RESEARCH Qualitative and Quantitative Data


Class Cycle



PROBLEMCC

STEP AWAY FROM THE COMPUTER


Class Cycle



Prototype

PROBLEMCC


Class Cycle



Prototype

Iterate

PROBLEMCC


Class Cycle



Prototype

Share

Iterate

PROBLEMCC

CLASSS APPROACH4

Students Cognitive findings:

• Social Fears • Wrong expectations • Lack of inspiration • Sense of ownership • Mental health

Find and solve problems Create opportunities for the implicit memory to express itself.

Iterative process Develop sense of resilience. Lose the fear to fail.

One on One Time

7:30am

8:00am

One on One Time + On the road calls Tuesdays: 10:30am - 11:30am

You make the call 647 287 1517

We need larger boards!

FINAL EXAMS5

An opportunity to retrospect

“UX Strategy is the subject we know the least about at this point in our program. Aside from this class, we only had one other course last year that touched a bit on it, so this is definitely an area that I think I can improve on.”

— Hazel

“I think in school we focus too much on the ‘WHAT’ and not so much on the ‘WHY’”

— Shawn

“This semester has been incredibly useful and informative for me. Dabbling in freelance work I can take everything that I’ve learned and apply it to working with clients big or small. Definitely my favorite class and most impactful topic this entire two year course.”

— Casy

CASE STUDIES6

Compile their 15-week design process story in a 20-minute presentation.

THE FINAL CHALLENGE

“You are the most important product you are building. Use these principles to iterate yourself.”

Thank you very much!

@pinxelar