CASE STUDYPART 3

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Because Ziqitza customers frequently call them for ambulance services, the company has an existing infrastructure of call centers in place. It made the most sense for them to leverage the existing call center technology to collect poverty-related data.

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However, for other enterprises, without such data collection capacities, tools that use mobile phones— such as SMS surveys — offer significant opportunities for streamlined data collection.

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For example Juhudi Kilimo, another company in Acumen’s portfolio, provides loans to farmers in Kenya that can be used to purchase specific agricultural assets, such as cows or tractors. They have also been at the forefront of adopting this kind of Lean Data approach.

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Juhudi is deploying SMS surveys using the Echomobile platform to learn more about its clients; together Acumen and Juhudi piloted conducting the Progress Out of Poverty Index surveys via SMS. 5All use, reproduction and distribution of this work is subject to a CC-BY-NC-ND license.

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In addition the company equips its field officers with tablets to collect customer data while visiting farmer groups, mapping data to individual farmer records to help the company track metrics such as which groups are repaying more consistently, how many women they reach versus men, what kinds of assets men versus women end up purchasing, the client dropout rate, and even children’s school attendance.

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As these mobile tools proliferate and become more robust, the possibilities for data collection in the developing world among bottom of the pyramid customers are expanding exponentially.

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