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LEADING

Leading (MARKETING 11)

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Page 1: Leading (MARKETING 11)

LEADING

Page 2: Leading (MARKETING 11)

WHAT IS LEADING?

Leading is another of the basic function within the management process.

“Leading is the use of influence to motivate employees to achieve organizational goals” (Richard Draft)

Managers must be able to make employees want to participate in achieving an organization’s goals.

Page 3: Leading (MARKETING 11)

3 Components make up of leading function:

Motivating EmployeesInfluencing EmployeesForming Effective Groups

The leading process helps the organization move toward goal attainment.

Page 4: Leading (MARKETING 11)

Leading and Managing There is an oft-repeated saying that

a “manager” is not necessarily a leader. Many managers find themselves in their positions because of exemplary performance in “follower” positions or even due to longevity and loyalty to their enterprise. Whether this is in fact true or not, the managers in leadership positions have ample opportunity to build their character traits.

Page 5: Leading (MARKETING 11)

A sample of differentiation of managers and leadersLEADERS

Orchestrate important change effectively

Create a vision and direct path toward the vision

Empower and motivate personnel

MANAGING Deal with day-

to-day organization complexities

Engage in planning and budgeting routines

Structure the organization

Page 6: Leading (MARKETING 11)

Leading as a function of management

Involves a manager spending time connecting with his or her employees on an interpersonal level.

This goes beyond simply managing task; rather,it involves communicating openly with employees,motivating employees toward higher levels of productivity.

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Inspiring employees to be creative and innovative,and couraging employees to achiever their goals.

Not all managers are leaders. An employee will follow a manager’s directions for doing a job because he or she has to, but an employee will voluntarily follow the directions of a leader because he or she believes in who is the leader is as person and

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In what the leader stands for as well as the manner in which he or she is inspired by the leader.

A successful leader inspires followers,increase morale and courages effective communication between employee.