$192 billionThe digital revolution

There is an extensive usage of internet in every industry today

MANUFACTURINGSourcing of raw materials and supplies from global providers through B2B sites (, www.alibaba.com , www.indiamart.com and many more)The same platform lends them an opportunity to go global

IT/ITES

The biggest challenge had been of Human resource hiring and employer branding today being addressed by Naukri, Monster, Linkedin

BFSINew Customer acquisitionLead generationPolicy renewalsRegular Customer communication and touch pointsCustomer engagements

TelecomFocus no longer on basic telephony.Promoting vasGPRS Is big revenue churnerInternet supported mobile apps.Online apps downloadIvr and Mcommerce

AutomobilesAutomobile sector has been using to sell / book interests / customer reach / customer education using internet as a medium.( www.carwale.com , http://toyotainnova.in/http://www.facebook.com/SkodaIndia

Hospitality , Travel & Tourism

Online hotel/flights/buses/trains bookingsReaching out to the world irrespective of locationLead in India by irctc.co.in , makemytrip, redbus

FMCGFree sampling Customer feedbackTest marketingBrand EngagementCustomer mindshare and engagement

EntertainmentKolaveri di More than 3.5 crore viewers and few thousand copy cats promoting the movie. Promotion worth few crores at the cost of few lakhs

Politics

Jasmine revolution in Syria , Tunisia , Lybia .

Where does all this lead to Year 2011•Internet users: 10 crore•Ecommerce market : 45000 crores( 81% travel and hospitality , 8 % BFSI , 11% e-retail)•Digital Advertising spend:1200 cr•Online classifieds market: 1240 cr and will outperform offline classifieds by 2012•Internet contribution to Indian GDP in 2011 is 5% compared to 3% at BRIC Nations(Brazil, Russia, India and China) but less than 15% of US•80 lakhs small and medium businesses(SMB) of which only 4 lakh have webites.•Aakash tablet launched: 14 lakh order booked in 3 days.•You tube with 23 million users is the sixth largest entertainment channel in India •100 million mobile users in rural india compared to 237 million urban

Year 2016•Internet penetration: more than 35 crores largely fuelled by penetration in rural India.•Ecommerce market: E retail to grow to $12 billion a 6 times growth and hence the overall ecommerce market to be at more than 3,00,000 crore.•Digital advertising: to grow to 3 times and reach more than $16 billion•Online Classifieds to grow: to 3500 cr •Websites for SMB to grow to a minimum of 8 times to 24 lakhs•You tube to emerge as the largest entertainment channel in India and hence the defined target for brands and advertisers.

*Source: Reports from Mckinsey and Edeleiss

Factors fuelling Internet and Mobile growth•Shift of internet users from cyber cafes and offices to home•High penetration of broadband due to increased infrastructure and reach to tier 2- tier 3 cities.•Increasing broadband speeds and declining rates.•Low cost for broadband consumption•Lower cost of Desktop and Laptops •Declining cost of Mobile handsets•Growth of 3g and shifting focus of Telecom operators from basic telephony to value added services•Smart phone penetration•Declining cost of mobile phone instruments and improved features.•Google to provide more than 5,00,000 free websites, hosting and support to SMB( small and medium businesses)•Rise of social Media platforms like facebook , Twitter, linkedin. Orkut etc

Employment opportunity•Some jobs were been destroyed by the emergence of the Internet but, analysis of the French economy showed that while the Internet has destroyed 500,000 jobs over the past 15 years, it has created 1.2 million others, a net addition of 700,000 jobs or 2.4 jobs created for every job destroyed. This conclusion is supported by McKinsey’s global SME survey, which found 2.6 jobs were created for every job opportunity lost

•Every professional website intending to bring in serious business through website needs a website expert and hence would create opportunities for few lakh experts by 2016.

•The next biggest outsourcing opportunity next to IT and ITES lies in Internet Marketing which is a factor of trained and educated human capital.

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