Introduction to Section B – L1

Wednesday 24th March 2015

Unit G325: Section B – Critical Perspectives in Media

Why?

Aims & Objectives

• WE WILL Follow on from Section A and state how this is an equal value section.

• Introduce the 2 topics we will be studying together and assess what you already know about the contemporary media landscape.

• Introduce key terminology and theory YOU WILL need to learn throughout the duration of the exam unit.

• Review the learning.

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

Wordpress pages have been set up for you to access revision material and develop your understanding of Case Study examples.

YOU MUST use this site frequently!

ncrafts.wordpress.com

YOU MUST summarise how the media now appeals to ‘Digital Natives’ – what devices are out there? WHAT products are ‘free, fast and portable’? Are they accessible through the internet

Extension - YOU COULD research an example online.

Marc Prensky (2001) described how audiences (much like Early Adopters) are now defined a ‘Digital Natives’ – people who want their media free, fast and portable.

Entrance Activity3 minutes

2 Hour Exam – 1 hour for Section B worth 50 marks.

Unit G325: Critical Perspectives in Media – Section B

Areas of focus:

•Global Media – Case studies •Media in the Online Age – Case studies

General New Media Technologies will also be covered through out the Unit.

AO1 - Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.AO2 - Apply knowledge and understanding to show how meanings are created when analyzing media products and evaluating their own practical work (Section A)

What is expected of you?

YOU WILL be taught a variety of contemporary Case Study examples, as well as more historical examples, to provide context as to how the media is evolving and changing the way we live our lives.YOU WILL also be expected to research your own independent Case Study examples.

“As people individually and collectively program the web, they’re increasingly

in command”

(Tapscott & Williams – 2006)

INTERNET

YOU MUST write down this verbal code and then write down as many examples you can think of where YOU are “in command” on the internet.

YOU SHOULD use your Key terms/theory handout to apply other examples in your answer.

FEEDBACK“As people individually and collectively program the web,

they’re increasingly in command”

(Tapscott & Williams – 2006)

1) Early Adopters have embraced NEW MEDIA TECHNOLOGIES such as….

2) Technological Determinism denotes how ….

3) As a result, the age of the Prosumer has emerged and traditional media products (Print news for example) and Institutions (The Daily Mail for example) no longer have control – or do they? This is known as Gate Keeping.

• “Vlogging” has encouraged a wave of prosumers to become ‘in command’ (Tapscott & Williams – 2006)

“Lets get Digital” – Monday 14th July 2008 - John Plunkett

“The new generation of UK media power players are ditching the traditional gatekeepers and going straight

to their audience via the web”

(Plunkett - 2008)

HISTORICAL CONTEXT

“…going straight to their audience via the web”

YOU MUST go online and find at least x1 example of a Traditional Media Institution that are now accessing their audience via the web.

YOU SHOULD write down any verbal codes/conventions that denote their reasons for changing their methods of gatekeeping.

• WHY do the ‘MailOnline’ offer these opportunities?

The company is using a package of video clips of goals from Premier League soccer matches and other sporting rights to attract users to its £7.99 a month online package.The newspaper started charging for access to its website in August 2013, breaking ranks with other tabloids such as the Daily Mail and The Mirror, which post stories for free consumption.

Quick Fire Task!

What does UCC stand for?

What is a Prosumer?

You have 2 minutes to write down your definition –

YOU COULD give an example to “back up” your understanding!

What have you learnt today?YOU MUST write down x3 terms/Theories you have learnt today.

YOU COULD write down x1 more term/Theory

Research a Case Study example of a New Media Technology (or “Fad”) that has “determined the nature of society” YOU MUST find out: 1) History of product2) Statistics that denote it’s success3) Useful Fact(s)

YOU SHOULD upload your findings onto a newly created Unit G325 Page on the Blog Due: Thursday 26th March (Next lesson)