Kbb.com Pre-Owned ClassifiedsPackage

Exclusively from

Improved visibility on the #1 automotive website

The right features to attract more attention

Frequent updates directly from AutoOffice to keep inventory fresh

Opportunity for

More Leads & Showroom Traffic

Kbb.com Pre-Owned Classifieds

A One-Stop-Resource for New & Used Car Research & Shopping

Millions of consumers visit kbb.com each month to begin their vehicle research process, making it the ideal place to continue their shopping process.

The Trusted

Resource ®

#1 Automotive Web

site

Vehicle

Information

Classified

Listings

The kbb.com Difference

Best Match Integrated Inventory Blue Book Values & Digital Window Stickers

Not Your Traditional Classified Listing

Kbb.com’s search function matches high-quality, competitively-priced local listings with the consumer’s search criteria. Best Match is designed to help increase higher quality leads, conversion rate and sales opportunities for our advertisers!

Best Match

As The Trusted Resource® for vehicle values & information, kbb.com is fully integrating inventory presentation within the site, allowing a smooth consumer transition between trusted

research content & your inventory.

Inventory Integration

Rise to the top…Higher prominent placement on kbb.com puts you second only to KBB Dealer Showcase listings in the initial search results.

Car shoppers will see your inventory before all the rest.

A whole new level of exposure on kbb.com:

•Inventory listings

•Merchandising treatments

•Kelley Blue Book® Values

Exposure to In-Market Shoppers

-Exclusive, Direct Leads

• Ability to receive phone leads

• E-mail leads flow directly to you and nobody else

Enhanced Merchandising Features- Blue Book Suggested Retail Value

- Kelley Blue Book Digital Window Stickers

- Newly Listed

- Price Lowered

- Blue Seal Listings (Service)

Video on kbb.com

• Nov. 2009: 170 million U.S. Internet users watched 31 BILLION videos!

• Provides an engaging experience.

• Markets to consumers they way they want to be marketed to.

• Drives consumer action.

In a recent A/B Test, video was shown to increase conversion on kbb.com by 14%!

VideoLot for kbb.com is included with your kbb.com Pre-Owned Classifieds Package

Your dealership’s Storefront on kbb.com

• Brand exposure with your very ownmicro-site within kbb.com

• Customizable dealership banner

• About Us story and dealership photos

• Contact information

• Sales and Service hours

• Map and directions

• Store amenities

• More

This microsite is an extension of your own sales force, and is available 24/7 to sell your dealership brand and inventory.

Inventory Updates

• 5 Times Per DaySpeed up time to market.

Remove inventory quickly when it’s sold.

CDM sends updates for kbb.com 5 times per day to keep your inventory fresh.

Reporting in AutoOffice®

• Lead information- Price when contacted- Current price- Re-listen to your phone leads- No need to sign into multiple tools to get the reporting you need!

Everything you’re getting…

Don’t just take it from us…

“Having my inventory on kbb.com is great! My Storefront provides a great extension of my dealership brand on the #1 automotive website and last month, I got 74 high quality leads from kbb.com. Kbb.com is making a powerful impact on our bottom line.”

- Enamul Islam, Director of E-Commerce, Keyes Lexus