Klsmmp day2

Social Media Marketing PracticeUsing the tools and advanced concepts

Day 2

[email protected]

Geektoid Mangala

www.linkedin.com/in/sureshsood

twitter.com/soody

www.facebook.com/suresh.sood

ssood

www.bravenewtalent.com/talent/suresh_sood

Hero5!

"frequent reader"

Rules of the new marketing (SMMP) using social media

1. Authenticity 2. Advocacy3. Marketing is real time conversations and feedback4. Brand is the conversations

videos

tweets

posts

Social Data & Human to Human

• profiles (who you are)• friends (who you're connected to) • activities (what you and your friends are doing)• human-to-human connections

– friending – following– activity feeds– Gadgets or applications

Social Objects –> Social Gadgets via iGoogle

• Updates show you what your friends are up to by sharing gadgets, photos, ratings, and more from the social gadgets on your iGoogle page

• Social gadgets post to updates page

– Share info:

– Play games: play friends and track high scores across a group of players

– Work together: To-Do List gadget See same information as friends and collaborate on projects

5

A New Mental Model of Marketing and S-Commerce ?Lecinski , Jim (2011) Winning the Zero Moment of Truth - ZMOT (Enhanced Version) [Kindle Edition With Audio/Video](online Kindle edition

for $0.00 and download at bit.ly/0moment)

First Moment of

Truth

Second Moment of

Truth

Stimulus

Pre-shopping | In-store | In-home

At shelfIn-store, destination or travel

agent

Experience

Which becomes the next person’s ZMOT

Search engines

Social media

Affiliates

commodities

goods

services

experiences

The Experience Economy Pine & Gilmore, 1999

7

“Most of what we know we don’t know we know. It usually seems that we consciously will our actions, but this is an illusion” (Wenger, Daniel 2002)

“…According to the spreading activation model of Collins and Loftus (1975), the

concepts (or brands in this case) are represented in memory as nodes…”

Before commencing social activities

• Create list of brand association words (what others say or if starting from scratch desirable vocabulary)

• Decide upon your social object

• Generate a list of users likely to follow and share content

• Why are we doing social media?

☐ Brand Amplification/establishing voice

☐ Customer Acquisition

☐ Customer Retention

☐ Social Commerce

☐ Business Transformation

☐ R & D

☐ Always connected to customers via mobile/desk/tv

Areas for Discussion1. Listening or monitoring your brand on social media2. Pintrest3. Blogging4. Video sharing and YouTube5. Social networking using Facebook6. LinkedIn7. Twitter8. Putting all social media together9. Content analysis and insight from social media10. New science of online social networks11. Social media campaigns and effective brand presence12. Brands as communities on your own platform

Importance of Keywords Prior to listening, an important starting point is to determine the vocabulary (both online and offline). The vocabulary represents the unique words used in the business and by customers. Unless the business is in the same category the vocabulary is unlikely to be similar. Further, the culture of the business seperates the vocabulary one business from another business even if they are operating in similar areas. Keywords and tagging are the cornerstone of users being able to locate your content with relative ease when searching for relevant information.

Keyword data is at the foundation of the vocabulary. To assist with the keyword searches consumers are conducting worldwide Google provides access to a variety of tools including Google “suggest”. A variety of third parties incorporate the Google capabilities to help refine keywords.

Useful Keyword Tools• Google represents the world’s largest purchasing intention database or at the least the best we have available.

• http://ubersuggest.org/ postions as “Suggest on accelerator pedal” helps provide keyword ideas.

• Review Google trends and insights

– Google Insights for Search compares search volume patterns across regions, categories, times and properties.

– “Breakout” means a change in search volume growth greater than 5000%.

• The most popular and highly visible tool is the Google Adwords tool:https://adwords.google.com/select/KeywordToolExternal

Global Market Finder combines Google Translate and Google Insights for search: translate.google.com/globalmarketfinder/index.html

• Listening means understanding your brand within conversations. To find people in G+ talking about your brand use Google search terms

– < brand > site:plus.google.com

• Take a look at Google Zeitgeist for 2011

– at www.google.com/zeitgeist.– Familiarise yourself with the fastest rising searches for 2011 in Asia

• Hashtags allow people to easily find and aggregate tweets related to the event being covered. Hashtags are completely ad hoc and do not require a registration process. Hashtags represent a topic area of interest and Facebook and G+ use the same approach.

https://adwords.google.com/select/KeywordToolExternal

https://adwords.google.com/select/KeywordToolExternal

Superfine Segmentation by Facebook using #

Facebook Segmentation by precise interests ( 19 March 2012) and age > 18

Interest Global UK Germany Russia France Hong Kong Malaysia Singapore Australia

#Thailand 6,500,000 78,340 44,880 4,240 48,890 22,520 115,240 28,160 48,300

#Thai Language

2,200,000 22,860 14,100 660 22,140 3,720 34,820 13,360 17,160

Muay 1,300,000 64,420 38,000 1,460 48,400 6,600 38,400 8,320 40,300

People with interests in Thailand and Thai have suggested likes and interests:#Indonesia , #Bodyslam (band), #Malaysia, Bodyslam, #Vietnamese language, #Bangkok

People with interests in Muay Thai Boxing have suggested likes and interests: #Rajadamnern Stadium, #Brazilian Jiu-Jitsu, #Kathoey, #Mixed martial arts, #Lumpinee Boxing Stadium and Brazilian Jiujitsu

Key social networks vary by country and Facebook is not the largest in select markets e.g. China, Germany, Austria, Russia and Korea

Potential Listening Sources for Dashboard

Google Newsnews.google.com.my/

Check out namechk.com for popular social media sites. Discuss with others nearby 3 social sites you do not know. Alternatively, you can use know’em

This universal symbol seen across the web identifies an RSS (Really Simple Syndication) feed. The updates from a web site in any format are pushed to you. RSS offers benefits all round to consumers seeking large amounts of content, publishers looking to generate subscription content and advertisers seeking to avoid challenges of email spam and search engines. Consumers using social media are able to produce RSS feeds of content e.g. photo sharing sites or blogs. While a number of different methods and tools can be used to read RSS feeds the simplest and most flexible is the use of Google Reader.

Interesting RSS Sources and BundlesBundles (samples)

• http://www.google.com/reader/bundle/user/15427156273978935247/bundle/Travel%20Bloggers• http://www.google.com/reader/bundle/user/15605101198529024869/bundle/LeTourneau%20Land%20Trains

BBC

• http://www.bbc.co.uk/news/10628494

Star feeds by subject

• http://thestar.com.my/rss/

Malaysian Insider

• http://www.themalaysianinsider.com/rss-feeds

Malaysia Today

• http://malaysia-today.net/rss

Australian top restaurants (De Groots)

• http://www.bestrestaurants.com.au/xml/rss/• http://www.bestrestaurants.com.au/xml/feed/dining-specials-australia.xml

Directories

• http://www.feedzilla.com/gallery• http://www.thefreedictionary.com/_/rss-directory.htm

Flickr-RSS Feed Generator

http://www.degraeve.com/flickr-rss/

http://www.google.com/reader/bundle/user/15427156273978935247/bundle/Travel%20Bloggers

http://www.google.com/reader/bundle/user/15605101198529024869/bundle/LeTourneau%20Land%20Trains

http://thestar.com.my/rss/

http://thestar.com.my/rss/

http://www.themalaysianinsider.com/rss-feeds

http://www.themalaysianinsider.com/rss-feeds

http://malaysia-today.net/rss



http://www.bestrestaurants.com.au/xml/rss/

http://www.bestrestaurants.com.au/xml/feed/dining-specials-australia.xml

http://www.feedzilla.com/gallery

http://www.feedzilla.com/gallery

http://www.thefreedictionary.com/_/rss-directory.htm

Google Reader – Cheats • Help

– Video tutorials (www.youtube.com/GoogleReaderHelp) – googlereader.blogspot.com/– “?” help at any time for short cuts

• Track real-time updates to web sites, social networks and blogs via RSS feeds• Trends ( read,click,share,email, mobile and lifetime)• Capture any web pages via notes • Share with friends via shared item page (public or private) • Browse for stuff (feed bundles) and create your own bundles to share or embed in

blog • Add subscription (left sidebar) and review (right side) delete via manage subscriptions

• New items bold • Expand/list• View all posts or only unread posts “new items" or “all items”

• Reader player – new, all, star, like, share or by category and shows recommendations• Feedly web (application) wrapper for Reader

http://www.youtube.com/GoogleReaderHelp

PostRank

• Analyses social statistics from readers online (like you) to determine what is worth reading. Whether professional or personal interest aim is to minimise information overload.

Google Spreadsheet for ListeningTo read an RSS feed into a spreadsheet:

Type the URL of any feed into cell A1

In cell A2 enter =ImportFeed(A1, “Items Title”, FALSE, 10) This is title of last 10 stories in column A.

Also, =ImportFeed("http://search.twitter.com/search.atom?q= chris+brogan","","",20)OR = importFeed("search.twitter.com/search.atom?q=Malaysia+Events”)

=ImportFeed("http://www.bestrestaurants.com.au/xml/feed/ featured-restaurants.xml" )

Translate & Language detection

=GoogleTranslate("Hola, ¿cómo estás?","es","en")=DetectLanguage("Hola, ¿cómo estás?)

Google Spreadsheet for Listening II• Try importing Wikipedia data as follows in Google Spreadsheet:

=ImportHtml ("http://en.wikipedia.org/wiki/Demographics_of_India", "table",1)

• Vary the number beween 1 to say 20 and get a feel for the ability to directly capture live Wikipedia data.

• Try these table list extractions from other public web pages: =importHTML ("http://www.interbrand.com/en/BestRetailBrands/2011.asp", "table",1)=importHTML ("http://asiancorrespondent.com/429/top-100-brands-of- india/","list",10)

Network analysis of airline tweetsAccess Twitter Archiving Google Spreadsheet TAGS v3 via http://mashe.hawksey.info/2012/01/twitter-archive- tagsv3/

or directly from http://bit.ly/twitter_archive

You are required to make a copy for your own use.

Upon opening ensure the TAGS menu is availableOn the Readme/Settings sheet (starting in cell B9): Search term = what you are seeking

1. Cathy pacific2. Air Asia

Leave the “No. results” = 1500 (maximum twitter allows) Do not worry about the rest of the parameters

For each of the airlines review the archive, summary and dashboard.

http://bit.ly/twitter_archive



Social Dashboards• Try your own brand relevant keywords using the following free tools in addition

to Google reader/spreadsheet:

• Netvibes

• Addictomatic

• IceRocket

• HootSuite (mobile is free desktop is subscription)

• iGoogle

• For lightweight applications new media publishing apps– Flipboard– Paper Li– Blogging platform (e.g. Posterous) with html embed code

Online monitoring options

24

HootSuite University Promo Coupon : HOOTUPSYDNEY

Instructions to apply promo code http://help.hootsuite.com/entries/21944741-adding-a-hootsuite-university-promo-coupon

3 months of free HootSuite Pro and HootSuite University


“Why agents [travel] should take an interest in Pinterest”Dori Saltzman, 19 March 2012, www.travelmarketreport.com

Pintrest - A visual bookmarking website – check out Thailandhttp://pinterest.com/search/?q=THAILAND

Content curating (collecting) resources for travel agents

Product boards for Travel sellersor “inspiration boards” for travellers

Content research Social interaction with people

“Boomers and Boomerangs” baby boomers and young adult children - 10% to 20% of Pinterest users likely to pin travel plans and photos

“Babies & Bliss,” parents in their 30s and 40s with large families - pin things related to deals on high-quality products, brands and life conveniences

“Families Matter Most,” mostly young, middle class families with active lifestyles – pin things relating to easy recipes, child-friendly activities and healthy living.

Pintrest Psychographics (Experian Mosaic)


Posterous Usage • Email photos, videos, text, documents, audio, music just about anything to : post@

posterous.com• The username in the email address (left hand side) determines where email gets

“Autoposted”– [email protected] (no autopost)– Email a service [email protected] to Autopost to service type.– multiple services [email protected] to Autopost all services listed

• Creative use e.g. www.punchpizza.com/, chevrolet.posterous.com/ & Tweetdeck • Posterous Groups applications

– SME intranet, team planning, VIP-advocates, volunteers

mailto:[email protected]





http://www.punchpizza.com/


YouTube Leanback

YouTube interface designed for Google TV or any other big screen. The great thing about YouTube Leanback is that it doesn't require interaction, so you can quickly watch the videos added to the queue or the latest videos from your subscribed channels.

“United Breaks Guitars”

http://www.nydailynews.com

Susan Boyle

Old Spice The Man Your Man Could Smell Like

Diaspora

Video – Industrial blenders to Teenage ReviewsVideo is an essential component of social media marketing activities and supports community development in Facebook.

Learnings exist from Diaspora (see kickstarter.com)

Susan Boyle

Blendtech

consumers posting reviews on video sites www.expotv.com/videos/reviews/7/73/Apple-iPad/316235

Beyond music and reality tv show clips authentic reviews of products receive considerable interest from subscribers. Queens of Haul is a young teenager receiving considerable interest with over 25M visitors to her channel and 75M video views (www.youtube.com/user/AllThatGlitters21).

Digg (V3) Front Page StatisticsDigg V3 Top Users

YouTube Subscriber & Viewer Stats

http://www.socialbakers.com/youtube-statistics/

http://www.socialbakers.com/youtube-statistics/

YouTube Stats


Facebook Basics Signing up Securing Facebook Timeline = profile + wall Pokes Notifications Friends, Unfriends & Lists Like/unlike Pages News Feed Status Updates Notes Tagging (status and notes) Apps Deleting Account


LinkedIn• Beyond recruitment• Event creation and promotion• Marketing via Groups• Review most active groups • Strengthen network via interests


Twitter Found Data and Predictive

Google Flu Trends

Aus/NZ Tweeting Habits

Count of Tweets

Hour of Day

Proportion of Tweets with+ve emotion

When ? Happiest ?

Proportion of Tweets With profanity

City Swears Most?

Proportion of Tweets

with sadness

Which City is Sad ?

Which Archetype ?

Proportion of Tweets With archetype

count of tweets

43

Linguistic Inquiry & Word Count : “junk words” in content http://www.liwc.net/liwcresearch07.php

Cognitive complexity = zexcl + ztentat + znegate + zdiscrep zinclDepression = zI + zphyscal + znegemo – zposemoLiar = – zself – zother – zexcl + znegemo or Honesty = zself + zother + zexcl - znegemo - zmotionFemale = zself – zsixltr +z other + znegate – zarticle – zpreps + zcertain + zsocial + zpresent – zspace – zoccup + zhome – zmoneyAging = zposemo – zI + zsixltr + zcogmech + zexcl + zfuture – zpast – ztimePresidential = zsixltr – zwps – zunique – zpronoun – zself – zyou – zother – znegate + zarticle + zprep

Slatcher, R.B., Chung, C.K., Pennebaker, J.W., & Stone, L.D. (2007), Winning words: Individual differences in linguistic style among U.S. presidential and vice presidential candidates, Journal of Research in Personality, 41, 63-75.


IFTTT

• cloud-based web workflow creator building on existing social APIs creating an aggregation of sophisticated and distributed tasks.

• If [this thing happens on one service], then [do that on another service].

• IfThisThenThat lets all online stuff work together to do more interesting stuff.

Example recipes or patterns

• FourSquare checkins to show up in my Google Calendar• When Facebook profile picture changes, update Twitter profile picture.• Syncing Google+ public posts to Twitter• Download all attachments from gmail (to Dropbox)• Starred Google Reader to Note• Keeping all the images you upload to FB photos in one safe place• Twitter fav to evernote• When a new book is added to Kindle Top 100 Free eBooks, send me an email.• Store favorite videos #video #dropbox• Add email photo to wordpress blog• flickr2twitter• Gmail me '10 Things To Know This Morning' • Receive email when Rain Or Snow Is coming• Send Facebook Photos That You Are Tagged In To Dropbox• Create An Evernote Archive Of Your Tweets

Social Analytic Tools

TwentyFeet – Aggregation of Social Stats• Twitter

– Reputation indicators– Conversations – Following analysis– Lists – More details

• Facebook – User's friends or Page's fans – User's conversations

• YouTube – Key Performance Indicators– Videos and Subscribers– Ratings– Viewers – Gender– Viewers – Age– Viewers – Location

• bit.ly dashboard

– Key Performance Indicators– Referrers– Targets

• Google Analytics dashboard


Word Clouds • Head over to Wordle to pull data from some of the RSS feeds you experimented

with earlier, web page or Delicious bookmarks. Wordle allows you to revisit a Wikipedia entry or any feed providing a word cloud. The word size represents the frequency of occurance.

• Visualising the trends in text data, communicate aspects of the text not previously recognized with visual impact. Other options exist to allow change of colour or font. Analysis of blog postings or tweets over a period of time reveals patterns not previously considered. This simple approach allows the incorporation of qualitative social data with existing reporting. In a similar vein, try Tagxedo and Tagcrowd for your social data sources of choice.

• TweetStats is easy to use by entering any Twitter handle. This allows comparison between different users. To understand what the tweets are about get an idea of what you tweet about TweetStats provides access to a “Tweet Cloud” and a “Hashtag Cloud” showing the most frequent terms, user names and hashtags.

Psychology of Words

• Linguistic Inquiry and Word Count (LIWC)

• Perform linguistic analysis liwc.net/liwcresearch07.php

• Analyze words (www.analyzewords.com)– Emotional– Social – Cognitive

• TweetPsych uses both LIWC and RID (Regressive Imagery Dictionary) to determine the mental characteristics of the person writing tweets

http://www.analyzewords.com/


Social Network Representation

• Primary focus is actors & relationships # actors & attributes

• Nodes (Actors) connected by Links (Ties/relationship or edge)

• Links represent flows or transfer– material goods or information

1 2 30 1 01 0 10 1 0

123

1: 22: 1, 33: 2

1

32

Adjacency matrix

Adjacency list

1 = presence of link0 = no direct link

Actors Relationship

Graph orsociogram

Key Network Measures

• Degree Centrality• Betweenness Centrality• Closeness Centrality• Eigenvector Centrality

krackkite.##h (modified labels)

Connector(hub)

Diana’sClique

Broker

Boundary spanners

Contractor ? Vendor

– Most used on-line communication application– E-mail is a semi-structured document

• Header for sender identification– Form: ‘Bill Stoddard’ <[email protected]>

• Subject• Receiver• Date & Time• E-mail body is an unstructured format

– Ontology & NLP is necessary Me

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Extracting Social Networks from E-mail

Facebook and LinkedIn Visualisation

• Take a few minutes to visualize your Facebook networks using any/ all:

– vansande.org/facebook/visualiser/ – www.touchgraph.com/facebook – http://apps.facebook.com/friendwheel/

• Extraction of Facebook data

– http://apps.facebook.com/namegenweb/ or netvizz

• The linkedIn visualisation

– inmaps.linkedinlabs.com/network

http://apps.facebook.com/friendwheel/

http://apps.facebook.com/friendwheel/

MyWebCareer

online service discovers, evaluate, and manage online data to assist your professional online brand. The online footprint comprises references on corporate websites, blog posts, press releases, and business/social network profiles. The service uses link analysis, visualization, and semantics technologies to rapidly evaluate and explore your professional data.

The output is linked to allow exploration of a merged view across multiple social networks, Web properties and search engines. The analytics provides reporting on:

Merged Career and Social Graph: Breakdown of People & Company Connections LinkedIn: Top Connected Companies LinkedIn: Top Connected Industries Facebook: Top Connected Companies Search Results: Themes Search Results: Companies Search Results: People Search Results: Product & Technology

Suspect List, Data Sources & Killer Profile

18,000,000

18 million32

230 • probably drove a four wheel drive vehicle to access the remote bush tracks

• had some knowledge of the forest

• the same gun was used to kill two victims. (A rare US-made Ruger 10/22 rifle)

– RTA vehicle records– Gym memberships

– Gun licensing ++

• Police Incident reports (multiple jurisdictions)• Phone records • Financial information• Intelligence information • Interviews with :

– Witnesses– suspects– confidential informants

• Satellite imagery

Network Structure:Connectivity of 171 Marketing Researchers

Core Members - 57 NetBN

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Core Network Actors Positioned 2 Steps from Central Actor

HypothesisWhat Happens if We Take Out JJ ?

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NodeXL - Excel 2007 template for viewing and analyzing network graphs

www.codeplex.com/NodeXL

NodeXL Options

Connectors

• People with

– broad and wide social networks

– frequently communicate – credible influencers

– Interested in discovering and telling other about relevant new ideas

• Roles

– Information/knowledge sources and dissemination

– Social pressure in creating group norms

– Social support in trying and using new things.

Gladwell, Tipping Point

Two Types Of Mass InfluencersApril 2010 “Peer Influence Analysis”

Tipping Point – Malcolm Gladwell

Type of person Characteristic

Mavens Message givers

Connectors Social glue

Salespeople Persuaders

Do influentials really exist ?

“If word of mouth is like a radio signal broadcast over the country, Influentials are the strategically placed transmitters that amplify the signal, multiplying dramatically the number of people who hear it.” Keller & Berry, in The Influentials, 2003 “Cascades do not succeed because of a few highly influential individuals influencing everyone else, but rather on account of a critical mass of easily influenced individuals influencing other easy-to-influence people.

Watts & Dodds, Journal of Consumer Research, 2007

Klout and influence

A variety of online measures are available for assessing influence in topical areas. The most well known measure in social networks is Klout providing measures of influence based on Facebook and Twitter.

Review the Klout scores for:@lifeguardhoppo@lindadee@Misslindadee


Clicking, checking or new users ?

Create a spreadsheet indicative of your Facebook page with suitable parameters for:Unique Visitors per monthChecking visits per person monthClicking FB pages per person per visit per monthTotal Page ViewsTime spent on FB per month for your entry/siteTotal page views = f (visitors, checking and clicking)Review the number of page views as a result of:Additional users, additional visits per month or additional page views per visit.In the absence of any figures available to you use:100,000 visitors, checking 7 times per month and clicking 20.

More Clicking, Checking or New Users ?

More checking =>

CommentsForumsRSS feedNew content at random timingEmail alerts (non-real time)

More clicking =>

Display random content

Social TV – Session 2 Flight of Conchords

An early example of converging social media and television is the flight of Conchordes.

In 2009 HBO used social media to build buzz for the season 2 show the flight of the Conchords. A "lipdub" contest (www.youtube.com/flightlipdub) encouraged fans to upload videos of lipsyncing to "Hiphopopotomas vs. Rhymenoceros."

The best of the clips from 200+ submissions were edited together into one "fansterpiece" (masterpiece) for airing on tv.

Amazingly, no lavish prizes exist for the winners just ten seconds of fame. The activity used Facebook, Digg, Twitter, Delicious, and friend emails to spread word-of-mouth across social networks. The current Facebook page has well over 1 million fans.

• Total Researchers: 371 (+71 since last week)

• Total Active Data Collections: 262 – (169 Streaming, 59 REST, 34 Curated Collections) (+37)

• Total finished Data Collections: 36 (+23)

• Total number of tweets in Database: ~33,234,149 (+15m)

• Total number of users in Database: ~14,437,195 (+7m)

• Number of tweets including the word “bieber”: too many• Database size: 28.7 GB (x2)

• Current rate of growth ~ 15 million tweets a week… or about 15 gigs a week.

Week 2 stats

140kit


Launching a Social Network Service(community)

0. Mobile 1. Photos, Videos, Latest Activity, Members, and Events2. Keywords for discoverability3. Welcome centre4. FAQs5. Moderation e.g. suspend members, own user moderation6. Kick start with champions/evangelists/passionates7. Latest activity8. Giveaways e.g. book from authors/guest visiting library9. Monitor registrations10. Members/volunteers as moderators11. Link to main web site12. Promote content via email, Twitter & Facebook 13. Share content on Facebook

Social Objects

• Blogging• Business• Dating• Pets• Photos• Videos• Religious• Social/Entertainment

The benefits of social community

Owncommunity

social commerceaccountable commercial outcomes

research & developmentgenerate ideas, develop insights, test strategies

knowledge management generate, aggregate, disseminate organisational knowledge

brand equitybuild enduring and intimate brand relationships

Leveraging community

OwnCommunity

social commerceaccountable commercial outcomes

insights & developmentgenerate ideas, develop insights, test strategies, track and measure brand health

knowledge management generate, aggregate, disseminate organisational knowledge

brand strengthbuild enduring, positive and intimate brand relationships

coupons

wiki

knowledge base

targeted member surveys

user ratings

forumsloyalty clubswish lists

loyalty clubs

peer rating and reviews

[email protected]

guided chat

feature wishlists

network marketing incentives

recommendations people who bought this

Pilot studies (prototype samples)

feature ratings

Facebook like newsletters

Community – Intellectual Disability (Version 1) Quality Services

Raising Awareness

Ad Hoc /special meetings:

1. Dialogue with other service providers2. Allied health conversations3. Sharing experiences 4. Events5. Questions and responses6. Family support network

Social Conversations

DonationsFunds

FAQs

KnowledgeBase of Dialogue

Research

Sources of Funding

150 employeesIntranet underdevelopment

Family Networks

Service Providers

UN rights for Disability Regulatory Framework

Practices of similar organisations e.g. UK, USA, AustraliaConversation calendar

Social CRM

Gartner Magic Quadrant for Social CRM(June 2010)

Social Networking Platforms And Online Group Services

nouhailler.wordpress.com/2010/10/15/social-networking-platforms-and-online-group-services/

1. Member profiles2. Blog: Collaborative blog3. Forum discussion4. Shared calendar5. Photo galleries6. Video

Ning Implementation

Free Open Source Social Network EnginesElgg Open Source – www.elgg.org

• open source is often difficult to set up (pretty normal for free)• Elgg is an open source social networking platform• Plugin-in based widgets and additions• No coding required if you don’t want to• Coding possible if you want to• some LAMP knowledge required• Profiles, Activity streams, (micro) Blogging, Groups & Discussions, Pages, Photo & Video Gallery…

Groups

Microblogging

Real-time updates :on site, groups and channel activity.

Rich, informative profiles for employees, managers and partners

Existing Implementations

Government * Oxfam * Royal College of British Architects * Australian Government * British Government * Federal Canadian Government * MITRE * New Zealand Ministry of Education * State of Ohio, USA * The World Bank * UNESCO * United Nations Development Programme * Canadian Employment and Immigration Union * Tides Canada

Businesses * The Executive Lounge * Hedgehogs.net * Hill and Knowlton * Institute of Executive Coaching * Interactive Games & Entertainment

Association * Live Out There * UnltdWorld * Wiley Publishing

Popular “Out of Box” Own Brand Community Platforms

• Elgg

• Social Engine

• Ning

Serve customers through listening and responding to needs vs marketing or advertising. Focus on launching and growing the community through: Invite creators and influencers to become charter members of the community Create evangelists through providing exclusive access to new information, attendance at pre-launch party and have them provide feedback for future initiatives

Start community with conversations and have community manager encourage sharing stories of problems, overcoming issues and successes Ensure community can be readily found with links from web sites, blogs and other popular social media. Accelerate community adoption through existing marketing efforts including emails newsletters and create a sense of urgency.

Community Manager

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our mission is to invent the next generation of ecommerce: integrated experiences that leverage the store, the web, and mobile, with social identity being the glue. We are at an inflection point in the development of retailing. Social media and the mobile phone will have as profound an effect on the trajectory of retail in the early years of the 21st century as did the development of highways in the early part of the 20th century. @WalmartLabs, which combines Walmart’s scale with Kosmix’s social genome platform, is in a unique position to invent and build this future.

May 3 , 2011 , http://anand.typepad.com/datawocky/