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Klout presentation digital marketing

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Page 1: Klout presentation   digital marketing
Page 2: Klout presentation   digital marketing
Page 3: Klout presentation   digital marketing

ReviewPro’s existing system indexes 60 million guest reviews on online travel agencies and review websites, but the tie-in with Klout will give hoteliers the ability to see what level of interaction is required.

If a customer with a high Klout score is disappointed by a hotel’s service, an official with better experience or profile within the company should step forward to front the response.

Page 4: Klout presentation   digital marketing

How can your application leverage Klout?Knowing who's important on any given topic or ina certain situation is a game-changer for many applications. Our API lets you easily integrate Klout score and influence to take your app to the next level.

What are some of the applications leveraging Klout?

Social Media Management› Sort incoming messages based on Klout score› See how influential fans are› Chart how influential the overall audience is› Examples: Cotweet, Hootsuite, and Tap 11

Page 5: Klout presentation   digital marketing

Social Search• Surface the most relevant people associated

to any search term• Sort based on influence• Examples: Live Intent and Tweetup

CRM and Lead generation• Find how influential customers and potential

leads are• Find influencers on relevant topics• Examples: Rapportive and Flowtown

Page 6: Klout presentation   digital marketing

• The campaign on Klout is successfully exploded.• Klout considers before launching a high profile campaign.