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Coastal Bend College & University of Houston-VictoriaDistance Learning Academies
Web Literacy Basics
Michael Weston
2010 Title V Summer Academy
Why?
“…educators, policy makers, employers, and the public at large, must now recognize that <the> new
literacies of the Internet will be central to the most important literacy and learning issues of our generation.”
- Coiro, Julie. Handbook of Research on New Literacies. New York: Lawrence Erlbaum Associates/Taylor & Francis Group, 2008. Print.
Search Engines
Search Engines
• Garbage in, garbage out
• Paid results
• Popular results
• Academic vs. non-academic
Search Engines
Credibility
Credibility
Academic Credibility?
Search Engines
Content Consumption
• News
• Entertainment
• Education• Television
• Film
• Music
Content Production
• Blogs
• Wikis
• Education
• Websites
• Discussion Boards
• Social Networking sites
• Audio and Video sharing
The Long Tail or just stale?
“Often presented as a phenomenon of interest primarily to mass market
retailers and web-based businesses, the Long Tail also has implications for the producers of content, especially those whose
products could not — for economic reasons — find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks. Looked at from the
producers' side, the Long Tail has made possible a flowering of creativity across all fields of human endeavour. One example of
this is YouTube, where thousands of diverse videos — whose content, production value or lack of popularity make them inappropriate for traditional television — are easily accessible to a wide range of viewers.”
-Source: http://en.wikipedia.org/wiki/Long_Tail
Intellectual Property
• Fair Use?
• Citation
• Repurposing of Content
• Copyright Infringement
Security
• Phishing
• Trojans
• Bogus sites
• Pop-ups
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A new pattern of communication and influence built around social networks and participatory media:
The four-step flow of information
1. attention
2. acquisition
3. assessment
4. action
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How do you get students’ attention?
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How do you help students acquire information?
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How do you help students assess information?
19
How do you help students act on information?
