Key Concepts

Digital Technology

“Technology… the knack of so arranging the world that we don’t have to experience it.”

Max Frisch

“Technology is the campfire around which we tell our stories.”

Laurie Anderson

Digital Technology

Definition: Finding, analysing, creating, communicating, and using information in a digital context through programming and digital media tools and software.

Use of Digital Technology in AS Coursework:• Software – InDesign and Photoshop• DSLRs – Digital cameras used in photo shoot

Creativity

“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.”

– Einstein, quoted in Creativity, Design and Business Performance

Creativity

My personal creativity for creating the magazine came from taking several stereotypes and conventions and combining them to create a new magazine. For example, I chose to use a band as my cover stars because the Indie genre generally idolises bands more than artists. Also, as social networking is such an important part of making a successful magazine, I placed emphasis on this with relevant tweets on every page and the band’s Instagram.

Research and Planning

“By failing to prepare, you are preparing to fail.” 

Benjamin Franklin

“Someone's sitting in the shade today because someone planted a tree a long time ago.” 

Warren Buffett

Research and PlanningMost important/useful research:

Representation of Indie Pop – gave me an indication of how I should portray my cover stars in both the pictures (costume, poses etc.) and in the article (attitudes to music etc.)

Most important/useful planning:

Audience Profile – allowed me to focus my ideas on who I was ultimately targeting the magazine at. Gave me a clear idea of what the brand should represent.

Moodboard – early on the process of creating the magazine, this gave me a clear visual picture of what sort of magazine I intended to create.

Post Production“I love editing. It's one of my favorite parts about filmmaking.”

Steven Spielberg

Definition: In both photography and film, post-production is the process that takes place after shooting ends. Usually involves editing/manipulating the raw footage/images from the production process.

Post Production

Image manipulation in Photoshop

Cropped long shot image to

close upBlack and white & high contrast

Used burn tool to darken line around eyes to

create appearance of

eyeliner

Used burn tool on lips to

create appearance of

lipstickUsed smudge and blur tools to smooth skin

and hide blemishes

Post Production

Cut out from studio backgroun

d

Cut out individuals from the

image and moved closer

together

Using Conventions from Real World Texts

Convention definition: The way in which something is typically done. The ‘norm’.

Using conventions in magazines:The research collected from existing front covers, contents pages and double page spreads meant that I could identify conventions in those magazines and implement the things I had identified in my own magazine. This made my magazine look more professional.

Using Conventions from Real World Texts

Advertising the album with artwork at the

end of article

Arrows to indicate the article continues onto

the next page

Indicating this band is on tour and when (I had previously

seen a Arctic Monkeys article which indicated they would be

at Reading)

Getting people involved in social networks is a

convention of ALL current magazines

Other artists featured within the magazine – seen on

Alternative/Rock magazine covers

Examples within my work