To Develop and Inspire Direct/Interactive Marketing Business Leaders through Education, Research, and Service.

Education MissionTo develop and strengthen curriculum content, instructional methodologies, and learning experiences within the academic and professionals fields of Direct/Interactive Marketing

education.

Research MissionTo advance and disseminate the knowledge of the theory and practice of Direct/ Interactive

Marketing through theoretical, applied, and pedagogical research and intellectual endeavors.

Service MissionTo support and expand the general well-being of the university, professional, and community

stakeholders who have a vested interest in the Taylor Institute’s initiatives and activities and to promote social responsibility within the greater Direct/Interactive Marketing profession.

Kanga Communication Mission

Powered by the Taylor Institute and in partnership with the School of Communication’s Social Media Learning Lab – To

provide students from across the University of Akron opportunities to gain practical experience in managing and

executing Digital Integrated Marketing Communication campaigns.

Objectives

1. Help students learn and determine the primary audience and the desired conversational goals (Acquire, Retain, Convert, Re-activate, Appreciate).

2. Provide opportunities to understand the importance of strategy with a creative focus.

3. Introduce students to social media practitioners to act as mentors.4. Execute and Develop real-world campaigns on behalf of our clients.

1. Resume-building opportunities to execute real-life campaigns for real-life clients.2. Develop an understanding of social media strategy, tools, and channels.3. Opportunities to develop and distribute content and then be able to measure and evaluate the results.4. Mentoring and networking opportunities from social media practitioners.5. Involvement with a highly visible initiative at the University of Akron.6. A real fun experience – working hard and seeing results!7. Learn how push the limits of creativity.

Benefits to Students

9 Steps To Get A Social Media Job

1. Be Proficient in All Social Channels2. Be Creative and Relevant3. Be a Professional4. Know the Industry/Know the Company5. Network and Build Relationships6. Be Familiar with Need-to-Know Programs7. Learn the Lingo8. Help a Business out Pro-Bono9. Learn how to Juggle

Agency Logistics

• Meet every other Monday at the Taylor Institute• Educational Sessions - TBD• Organized into Client and Channel Teams• 4:00 – 5:00 – Agency Meeting to discuss clients• 5:15 – Guest Speaker• Commitment Pledge

Clients