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@KaitlinZhang
5 Steps To Build A Powerful Personal Brand
Kaitlin Zhang Workshop Special International Women’s Day Edition 08 Mar 2017
@KaitlinZhang @LSBU_Enterprise
www.kaitlinzhang.com [email protected]
You're off to Great Places! Today is your Day! Your mountain is waiting, so get on your way!
You're on your own. And you know what you know. And you are the
one who will decide where to go.
You have brains in your head. You have feet in your shoes. You can steer yourself any direction
you choose.
Today you are you, That is Truer than True. There is no one alive who is Youer than You.
Which powerful personal brand inspires you? #InternationalWomensDay
Share yours.
Statistics from Entrepreneur.com
75% of HR departments are required to search job applicants online.
70% of U.S. recruiters and HR professionals have rejected candidates based on information they found online.
And despite all of this... Of the 75 percent of U.S. adults, who Google themselves, nearly half say the results aren’t positive.
Statistics from Forbes.com
With LinkedIn, for example, a 2013 Pew study revealed that 24 percent of Internet-using men employ the site compared to 19 percent of women.
Men were more than twice as likely as the women to have a complete profile and to be using LinkedIn regularly.
– Kaitlin Zhang
“Having a strong, respected, and most importantly, visible personal brand will have exponential effects
on your career and business in the long run.”
Instagram: Marie Forleo
Photographer: Becky Rui
Photographer: Becky Rui
Photographer: Becky Rui
About Me - Kaitlin Zhang
Personal branding consultant, coach, speaker and blogger.
Branding consultant for technology development companies and start-ups.
Helped raise half a million £ last year alone. Clients featured in BBC, NY Times, Guardian, Wired etc.
Education background in graphic design and visual art.
5 Steps to a Powerful Personal Brand
• Pitch
• Profile
• Platform
• Produce
• Partnership
I am [insert your name]. I [insert action]
for people / businesses like [insert target audience]
with [problem they have]
to increase/grow/achieve x, y, z.
The One-Liner Pitch
The Pixar Pitch
Pixar Pitch Example - Finding Nemo 1. Once upon a time there was … a widowed fish, named Marlin, who was extremely protective of his only son, Nemo. 2. Every day … Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away. 3. One day … in an act of defiance, Nemo ignores his father’s warnings and swims into the open water. 4. Because of that … he is captured by a diver and ends up in the fish tank of a dentist in Sydney. 5. Because of that … Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way. 6. Until finally … Marlin and Nemo find each other, reunite and learn that love depends on trust.
Pixar Pitch Example - Finding Nemo
1. Once upon a time there was … 2. Every day … 3. One day … 4. Because of that … 5. Because of that … 6. Until finally …
Now make your customer the hero!
https://www.facebook.com/groups/778655152275599/
Continue your networking online… Closed Facebook Group
20 March: Tech City Networking Event with the IOD Institute of Directors Regular price: £15 Use discount code LSBUFriends to get a free ticket.
22 March: Personal Branding Private Group Session £29 Early Bird Ticket, £39 Regular
Thank you! Please kindly fill out a feedback form.
Contact Me - Kaitlin Zhang
Contact me to improve your personal brand online and manage your professional reputation.
www.kaitlinzhang.com
Twitter @KaitlinZhang
Instagram @kzhangbranding
facebook.com/kaitlinzhangbranding
Email: [email protected]
