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General introduction to location & GPS based social media platforms and techniques.
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Friends Tweets & ChangeTHE CASE FOR GRASSROOTS COMMUNICATION
J-TERM 2011
Instructor: Andrew Hoffman
LocationBased Social Media
Day 6
Monday, January 10, 2011
What Is Location Based SM?
Location Based social media & networking allow users to interact, share, meet up, and recommend places based on their physical coordinates.
These networks revolve around GPS coordinates make known by your smart phone
The point of these apps are to track your commerce and social patterns
Businesses have the ability to interact and entice customers using these apps to visit them with promotional coupons, special awards and multi-visit incentives.
Monday, January 10, 2011
1. Learn The Platforms2. Determine Your Goals3. Establish Your Presence4. Customize5. Implement Compelling Promotions6. Engage With Your Customers7. Track Everything8. Be Prepared to Adapt9. Avoid Common Pitfalls
9 Killer Tips
Mashable.com Article
Monday, January 10, 2011
Check-In Apps
Foursquare
Gowalla
Whrrl
Monday, January 10, 2011
Fourquare Demographics
Monday, January 10, 2011
33% Increase in Check-ins - Total cost of promotion $1000
Foursquare Campaigns
Official Redskins Badge - Game day competitions
Monday, January 10, 2011
Checkin From Space
Monday, January 10, 2011
process of adding geographical identification metadata to various media such as photographs, video, websites, SMS messages, or RSS feeds and is a form of geospatial metadata.
Geo-Tagging
Monday, January 10, 2011
