Cradle to Cradle NL

Douwe Jan Joustra

Braungart, Joustra & van der Werf

Experiences in The Netherlands

Next step?

From:

Inward view to global view

&

Unprepared to mature

Cradle to cradle

Implementation strategy

The Netherlands

Cradle to Cradle is about

Quality

Effectiveness

Material management

Partnerships

Adding value

Positive approach: we can do it!

Now for Dutch policies on C2C (context)

Environmental policies seem to be adequate

Tired of the ‘hammer strategy on citizenparticipation’

Looking for the real transition

Adapt to new governmental strategies

The strategy:

steering on conditions

In discussion

with Minister of Environment (mrs Jacqueline Cramer):

Two principles:

Next step in thinking on environment & sustainability

Build on existing knowledge and experience

Quality

effectiveness

DEFINE,INCREASE,SUPPORT, OPTIMIZE

ECO-EFFICIENCY

reduceminimizeprevent

ECO-EFFECTIVINESS

Functionality & creativity

Working with ‘circles of transition’

Communities of Practice

Design competitions (floating houses Amsterdam)

C2C creative cities: Almere, Veno & Amsterdam

Public Private Partnerships (A2 Maastricht)

So what do we do?

Educate, educate, educate

Steering on conditions

Impulses

Transition

What it is

&

how to perform transition management

Think in transitions

systemsinnovations in society

Transition management, aspects

Working on transitions

Competent partners

Experiments

(Social) learning:-Individual-Organisational-society

Arena• Search • Create

Work with insecurities

connect &implementation

Context Existing policies

Systems analysis

Circle of performance

Signalise:•New initiatives

•Chances•Difficulties

Experiment•Design

•Exploration•Produce

•Consume

perspective 1) Knowledge:

Methods Materials

2) problems? Financial

Law & regulations

MobiliseKnow the willing

policy

Cradle to Cradle: Stimuleringsconcept

WWI27-11-2007SenterNovem

Products: go for the best

PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME

Clients and suppliers

are regarded as

partners to reach

quality.

ECO-EFFECTIVENESS

04/10/2318

C2C in Dutch policy

There is no C2C-policy as such.

Waste policies

(integrated material chains management)

Industry policy

Experiments in public building and infrastructure

Policy on material management is being developed

AND

developing sustainable public procurement C2C based criteria

C2C policy, first steps

Steering on conditions

Coalitions of the willing

Transition proces: systems-innovation

Facilities: innovation budgets, experiments, launching customer

Public purchasing: 100% Cradle to Cradle in 2020

C2C principles for products, building and area development

Educate, educate, educate (systems thinking / biomimicry)

Implementation support:(By us)

ideas & results (Go Dutch)

Co-creation of principles

Reflection & coaching:

public and private sector

Realize projects

C2C

=

COURAGE TO CREATE