“Pitching too late - find out when thedeadline is, it’s never too early to pitchsomething - but it is often too late.”Jessica Lack, Guardian

“Someone who pitches something that istotally inappropriate for the publication -i.e. they either haven't read it or are justgoing through the motions.”Sophie Grove, Freelance for Monocle, Pop, Newsweek,Guardian online

“Tell us how many works are in the showand what kind of work - believe me, itsamazing how often I get press releaseswhere I have no idea whether its sculpture,video, painting etc..”

Ossian Ward, Time Out

“Drawing on the fictions of history andspeculations on the future, the artistamplifies the ethics of being invited to speakand being invited to listen”

Complication is what Artspeak is all about.It seeks to confer status and worth on anartist's work by insisting on its obscurity,which it conveys through a grey porridge ofabstract nouns.

The artspeak has had precisely the oppositeeffect from the one intended – it's convincedme not to see it.

“Be accurate with information, tell the truthand don't exaggerate. Size is not a winningformula for coverage. Many of us are morethan happy to write about small exhibitions,quirky on-offs etc. but we will black markyou if you tell us its an all singing anddancing monster video retrospective andfind out it is not.”Ossian Ward, Time Out

Made in Iran 23rd June – 4th July 2009

Shirin Aliabadi, Hybrid Girl 6, 2008, Peyman Hooshmanzadeh, Ali, Windshields Series, Courtesy the artist Courtesy the artist

Behrouz Rae, Untitled. Gulliver 3, Courtesy the artist

Simin Keramati, Make Up, Courtesy the artist

Arash Hanaei, City Land Escapes 3, 2008-2009, Courtesy the artist

Sponsored by: Nazgol Ansarania, Patterns Courtesy the artist For further information or high res images please contact: Jasmin Pelham or Kara Reaney at JB Pelham PR jasmin@jbpelhampr.com or kara@jbpelhampr.com +44 (0) 20 8969 3959

Newsnight Review, 3 July 2009

Do

Be creative – tailor you approach to different press

Pitch to the right editor/right section at the righttime

Give the email an interesting subject header so theemail stands out

Paste a low res image into the email to get attention

Attach press release and image sheet

Be courteous

Don’t

Don’t’ stalk or harass

Don’t attach really high res images, or high res filesto emails – you don’t want someone’s inbox to crashbecause of you

Don’t make your email too long – short and succinctis best

Websites:

Chris Tosic

Websites:

Jeremy Deller

Websites:

Lukas Wassmann