Marketing Mix

World’s future lies in the Asian Continent.

Forecast Higher Education-Asia (2035)

There will be a 423% rise in number of students in higher education by 2035 (99.4 million in 2000 to 414.2 million in 2030 to 520 million in 2035)

0

100

200

300

400

500

600

2000 2030 2035

MIL

LIO

NS

YEARNo. of Students Enrolled

423%

www.universityworldnews.com/article

China

India

Indonesia

Vietnam

Malaysia Philippines

Flow of Pressures on Higher Education Across ASIA

www.cedc.ro/media/MSD/Papers/Volume%204%20no%201%202012/MSD_book_review_2.pdf

Problems Presently Encountered in Job Searching by Asian Students

Source: World Bank .

Academic Skills

Generic (or Life) Skills

Technical Skills

SKILLSneed of an hour

Six Key Attributes For Being Globally Competitive

Importance of Technical, Thinking, and Behavioral Skills For Professionals

World Bank East Asia and Pacific Regional Report 2012

•ASEAN GDP is $ 1.8 trillion and expected to be 10 trillion by 2030.

•ASEAN GDP will exceed Japan GDP by 2028

Association of Southeast Asian Nations

Brunei Darussalam

Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam

Comparative Chart ASEAN Countries

Rank Countries Population

(millions)

GDP

Growth

Rate

(%)

GDP( millions of

dollars)

Agriculture Industries Services

% millions

of dollars

% millions of

dollars

% millions of

dollars

ASEAN 615.60 100.0 5.4 2,305,542 100.0

1 Indonesia 244.47 39.7 6.2 878,198 38.1 14.3 127,964 46.9 419,687 38.8 347,203

2 Thailand 64.38 10.5 6.4 365,564 15.9 14.3 45,971 34 117,521 52.7 182,157

3 Malaysia 29.46 4.8 5.6 303,527 13.2 9.1 37,920 41.6 173,347 49.3 205,433

4 Singapore 5.41 0.9 1.3 276,520 12.0 0.0 0 26.8 74,108 73.2 202,413

5 Philippines 95.80 15.6 6.6 250,436 10.9 11.8 29,551 31.1 77,885 57.1 142,999

6 Vietnam 90.39 14.7 5.0 138,071 6.0 21.6 29,823 40.8 56,333 37.6 51,915

7 Myanmar 63.67 10.3 6.3 53,140 2.3 43 22,850 20.5 10,894 36.3 19,290

8 Brunei 0.40 0.1 1.3 16,628 0.7 0.6 100 71.7 11,922 27.7 4,606

9 Cambodia 15.25 2.5 6.5 14,241 0.6 33.4 4,756 21.4 3,048 45.7 6,508

10 Laos 6.38 1.0 8.3 9,217 0.4 26.0 2,396 34.0 3,134 40.0 3,687

China 1,354.04 7.8 8,227,037 10.1 830,931 45.3 3,726,849 44.6 3,669,260

India 1223.00 4.0 5,505,437 12.6 693,685 27.7 1,525,006 59.7 3,286,745

International Monetary Fund 2012

ASEAN in Higher Education

Source: Molly Lee and Stephen Healy, "Higher Education in South‐East Asia: An Overview", Higher Education in South‐East Asia, UNESCO, 2010 ,UNSESCO Institute for Statistics, retrieved from http://data.worldbank.org/indicator/SE.TER.ENRR/countries?page=2 1 Data are for 2008, 2 Data are 2009, 3 data are for 2011

Marketing Mix

Marketing MixThink of a common mix

Cake Mix

Artist palette

Traditional Marketing Mix

(4Ps)

Extended Marketing Mix

(3 Ps)

Services Marketing Mix

(7 Ps)

So…..

Product (Service)A product, service or idea is that which

satisfies the needs & wants of the customers.

Product Decisions

Branding Quality Features

Benefits offered

PriceThe price is the amount a customer pays

for the product.

Pricing Strategies

Penetration

Skimming

Competition

Product Line

Bundle

Psychological

Place• Place represents the location where a

product can be purchased.

• It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.

Mandi

KiryanaShop

Store

Retail Outlets

Online Stores

Manufacturer

Consumer

Manufacturer

Retailer

Consumer

Direct Distribution Indirect Distribution

Promotion• Promotion activities are meant to

communicate & persuade the target market to buy the company’s products

Promotional Mix

Advertising

Public

Relations

Sales

Promotion

Personal

Selling

Direct

Mail

Internet/

E-commerce