CONTEMPORARY Marketing Tools

The most reliable way to anticipate the future is to understand the

present.

Organizations are nowadays having an internal test: what does a customer want and what does a customer need ? The customer always wants a lot of things.

I think the real test is to delight them.

Coalition

Marketing

#1

Aspiring authors and publishing professional team up to create a new “do–it–together” model of

publishing

Using their unique model of literary incubation in which the team at PLL creates a concept for a book and a chapter by chapter outline – then

goes out to find a writer with the right voice that fits the project. While the book is written

they pitch it to potential publishers.

# 2

Business leaders and the ground breaking research intersect to prove that our ideal future will be women centric.

# 4# 3

Organizations uncover that one of their greatest assets to inspire loyalty can come

from taking people behind

the brand and its history.

This year land rover celebrated its 60th Anniversary, which led to a series of introspective ads and an interactive timeline website that shares its history and milestones of the brand.

www.landrovercorporateheritage.ford.com

THE MAKING OF MOVIES

# 4 Reality Marketing

MICRO # 5

Thinking small becomes the new competitive advantage as slight changes to features or benefits create a big value.

DEMAND PRODUCTS

#6

A combination

INDIA: 47

# 7 SHOPTIMISE

New mobile apps let customers optimize the process of buying everything online from fashion to medical prescription.

Apps like Slice, Dashlane, shopSavvy allow

customers to use a single button to do everything

from aggregating all their online purchasing, to

instant price checking.