Clinical and TranslationalScience Institute / CTSIat the University of California, San Francisco

It starts with you!Turning Clinical Research Services Promotion into a CTSI Group Effort

Katja Reuter, PhD; Mgr, Online CommunicationsJuly 2011, CTSI Clinical Research Services Retreat

What would you do?

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An investigator who used CTSI Clinical Research Services mentions what a difference the service made for him/her. S/he also tells you about the interesting findings of his/her study that s/he is about to publish...

How would you leverage this feedback for the promotion of CTSI Clinical Research Services at UCSF?Would you do it at all?

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Feedback

What does the CTSI Communications team do

?

We’re here to support you and amplify your messages...

CTSI Communications

Websites

CTSI organizational Services-oriented portal

E-Mail InformationService

Presenting and Distributing Information + Branding

Integrating Tools to Catalyze and Enable New Ways to:

- Communicate - Interact - Collaborate - Support Community

Print Materials

Blogs

Social Media

Twitter, LinkedIn, Youtube, Flickr, Slideshare

Open Forums

UCSF ProfilesExpertise discoveryResearch networking

CrowdsourcingOpen brainstormingCollaborative idea generation

Research educationBrainstorming

6 things you can do to promote CTSI Clinical Research

Services and messages...

Promotion starts with you!

Twitter200 million users

(March 2011)

https://twitter.com/#!/CRSatCTSI

Your Twitter activity enriches your program page...

You do one thing...

and contribute automatically to other CTSI communications

efforts.

http://www.slideshare.net/CTSIatUCSF

SlideShare

- 50 million+ monthly visitors - 90 million+ monthly pageviews- amongst the most visited 250 websites worldwide

…presentations, documents, PDFs, videos and webinars.

Your self-promoted achievements

can turn into featured success stories....

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UCSF.edu promotesClinical Research

Services...

UCSF.edu: 70,000-100,000

visits/month

About 20 children were enrolled (...) with care provided

by the Clinical Research Services (...) “This service made our work so much easier,” Rosenthal said.

10,160+ visits 7,600+ clicks

Days of highest traffic:Tuesdays and Wednesdays

We know where they come from - the top 3:32% CTSI website22% Google5% UCSF.edu41% Other

(June 2010-June 2011)

We post your events on the Virtual Home for Research Services and send email announcements to various listservs...

Access at http://biomed20.ucsf.edu/

200+-650+ visits/month

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We’d like to hear from you!

How do you think we can help you?