Isb digital summit 2014 - Overview

www.isbdigitalsummit.com www.facebook.com/isbdigitalsummit

The ISB Digital Summit is a 2 day digital marketing event where academia, business leaders, marketers and digital experts unite to discuss the latest innovations and emerging business models.

Hosted at Indian School of Business (ISB), Hyderabad campus, the summit is expected to draw over 500 executives and entrepreneurs from digital marketing, technology, digital media publishing, and entertainment industries, as well as researchers, academicians, venture capitalists and investors with interest in the digital domain. The summit will explore the successful and emerging business models which leverage the networked economy and digital media. TIME & DATE: 9:30am – 6:30pm, 22-23rd August, 2014

http://www.isbdigitalsummit.com/




http://www.facebook.com/isbdigitalsummit



VINAY KRISHNA CEO,

Jigserv Digital

REEMA GUPTA Associate Director, SRITNE at

Indian School of Business

PROF. AMIT MEHRA Jt. Executive Director, SRITNE at


The summit is jointly hosted by the Srini Raju Centre for IT and the Networked Economy (SRITNE) at the Indian School of Business (ISB) and Jigserv Digital, a Digital Marketing company co-founded by four alums from Founding Class of ISB







http://www.linkedin.com/in/vinaykrishna1

http://www.isb.edu/sritne/about/people/associate-director

http://www.isb.edu/faculty-research/faculty/directory/mehra-amit

http://www.isb.edu/srini-raju-center-for-it-and-networked-economy

http://www.isb.edu/

http://www.isb.edu/

http://www.jigservdigital.com/




The ISB Digital Summit is a premium event, and offers several reasons for you to become involved: • World-class content governed by latest issues, not sponsors

• Understand the hottest innovation trends within the digital ecosystem

• Better networking access by limiting attendance

• Plenty of opportunities for impromptu meetings and brainstorming

sessions with business leaders and fellow attendees • Figure out effective ways of leveraging the digital medium

• Platform for interface between the industry and the academia








ACADEMIA BUSINESS LEADERS

MARKETERS INDUSTRY EXPERTS








A workshop for corporations who are in the early stages of the digital journey

OBJECTIVE: To coach the businesses on how to take their business online,

incorporate digitally enabled business processes and leverage the digital

medium effectively for their customer outreach and business growth.

PARTICIPANTS: 60-80 Enterprise & Small Business leaders

TIME & DATE: 9:30am – 6:30pm, 21st August, 2014

PAST WORKSHOP PARTNERS:








Advanced workshop for those who wish to advance their digital and e-

marketing skills

OBJECTIVE: To coach about leading edge emarketing related tools available

today for effective campaign execution and optimization. You will also learn

about advanced paid, earned media and analytics beyond what is available in a

single tool.

PARTICIPANTS: 60-80 marketing specialists, business owners

TIME & DATE: 9:30am – 6:30pm, 21st August, 2014

PAST WORKSHOP PARTNERS:








The debate format to discuss interesting marketing and media issues

Amidst the glitz and glamour of the communications business, one sometimes

tends to forget the serious business issues facing the Media, Marketing and

Advertising industry. It is in this backdrop that IAA (International Advertising

Association) India Chapter organizes ‘IAA Debates’. It intends to bring

back the old style classical debate format back to dwell upon topical serious

business issues.

You get to hear the best opinion backed by information on subjects with

speakers defending their positions passionately.

TIME & DATE: 5:00pm – 6:30pm, 22nd August, 2014 (Day 1)

TOPIC: “Digital Media will never become as big as TV in India for Big Brands”








• INTERNET OF THINGS: The next big opportunity for the marketers

• THE MOBILE ENABLED STRATEGY: Integrating Mobile Apps & Mobile enabled processes into Business Strategy

• BIG DATA & MARKETING ANALYTICS: Case studies of leveraging Big Data Analysis into Digital Media and Marketing

• STRATEGIES FOR ONLINE RETAILERS IN INDIA: Merchant Model or Marketplace Model - Challenges and Opportunities

• CLOUD BASED BUSINESS MODELS: How cloud is enabling new business

processes







http://www.letstalkdigital.in/blog/index.php/2014/04/05/internet-of-things-the-next-big-opportunity-for-the-marketers/

http://www.letstalkdigital.in/blog/index.php/2014/04/05/the-mobile-enabled-strategy-integrating-mobile-apps-mobile-enabled-processes-into-business-strategy/

http://www.letstalkdigital.in/blog/index.php/2014/04/07/big-data-marketing-analytics-case-studies-of-leveraging-big-data-analysis-into-digital-media-and-marketing/

http://www.letstalkdigital.in/blog/index.php/2014/04/07/strategies-for-online-retailers-in-india-merchant-model-or-marketplace-model-challenges-and-opportunities/

http://www.letstalkdigital.in/blog/index.php/2014/04/07/cloud-based-business-models-how-cloud-is-enabling-new-business-processes/


PROF. PRAVEEN KOPALLE

Tuck School of Business, Dartmouth College

PROF. YOUNGJIN YOO

Fox School of Business, Temple University

PROF. VIJAY KUMAR

Massachusetts Institute of Technology (MIT)

PROF. AMIT MEHRA

Indian School of Business (ISB)

RAJIB SAHA

Assistant Professor, Indian School of Business

REEMA GUPTA

Associate Director, SRITNE at Indian School of Business







http://www.tuck.dartmouth.edu/faculty/faculty-directory/praveen-k-kopalle




http://www.fox.temple.edu/mcm_people/youngjin-yoo/

http://web.mit.edu/~vkumar/www/

http://www.isb.edu/faculty-research/faculty/directory/mehra-amit

https://www.linkedin.com/in/rlsaha




RAJAN ANANDAN

Managing Director, Google India

AMIT AGARWAL

Vice-President and Country Manager, Amazon India

VIJAYANTA GUPTA

Director, Industry Strategy, Adobe UK

VINAY KRISHNA

CEO, Jigserv Digital

LATIF NATHANI

Managing Director, eBay India

SAMEER DHANRAJANI

Business Leader, Cognizant Technology Solutions

ADITYA VUCHI

Founder & CEO, Zippr

MANISH KALRA

Integrated Marketing Head, Amazon India

SANDEEP KOMARAVELLY

Sr. VP – Marketing, Snapdeal

ANKUR WARIKOO

Head APAC Emerging Markets, Groupon







https://www.linkedin.com/pub/rajan-anandan/14/1b8/248




http://www.linkedin.com/pub/amit-agarwal/0/33/86b

http://www.linkedin.com/pub/amit-agarwal/0/33/86b

http://www.linkedin.com/in/vijayanta

http://www.linkedin.com/in/vinaykrishna1

http://www.mckinseychina.com/gordon-orr/




https://www.linkedin.com/in/sameerdhanrajani


https://www.linkedin.com/profile/view?id=10314439&authType=NAME_SEARCH&authToken=0ye2&locale=en_US&trk=tyah2&trkInfo=tarId:1406616123177,tas:Manish Kalra,idx:1-1-1

https://www.linkedin.com/pub/sandeep-komaravelly/8/a15/53



GORDON ORR

Chairman, Mckinsey & Co., Asia

PRAMATH SINHA

Founder & Managing Director, 9.9 Mediaworx Pvt Ltd

DEBABRATA MUKHERJEE

VP Marketing and Commercial, Coca Cola India and SW Asia

V LAXMIKANTH

Managing Director, Broadridge Financial Solutions (India) Pvt Ltd

SHAILESH SHAH

Secretary General, Indian Broadcasting Foundation

TARUN MALIK

Director & Head ,Media Solutions Center & Cloud Services , SW Asia, Samsung Electronics

VIKRAM CHANDRA

Group CEO & ED, NDTV Group

SIDDHARTH PUROHIT

CTO, IBM India Software Labs











https://www.linkedin.com/pub/debabrata-mukherjee-debu/4/bbb/4aa

https://www.linkedin.com/pub/v-laxmikanth-vlk/20/205/152

https://www.linkedin.com/pub/v-laxmikanth-vlk/20/205/152




https://www.linkedin.com/in/tarunma

https://www.linkedin.com/pub/siddharth-purohit/2/a80/651

























AJIT BALAKRISHNAN Founder and CEO, Rediff.com

RAJAN ANANDAN MD, Google India

THENNAVAN SUBBIAH

Head, Digital Marketing Solutions

DHIMAN MUKHERJI Director, Marketing Solutions, LinkedIn

VIKRAMADITYA SHARMA

Director, Nielsen Online

MADAN SANGLIKAR Co-Founder & CEO, ad2c

MATT KOJALO

GM, Mobile Advertising, Chitika

AAKRIT VAISH Director, Flurry

ASHISH CHAWLA

Practice Leader, IME, Cognizant Business Consulting

UMANG BEDI

Managing Director- South Asia, Adobe

KIRTHIGA REDDY

Head of Office India, Facebook

KEDAR GAVANE

Senior Director, comScore

ALI HUSSEIN

Partner Alliance, Youtube

PRABHVIR SAHMEY

Head of Media Platforms, Google India

PIYUSH SHAH

VP & GM, InMobi

VINAY KRISHNA

CEO, Jigserv Digital

VIJAYANTA GUPTA Director, Industry Strategy, Adobe UK








PROF. ARUN SUNDARARAJAN New York University, Stern School of Business

PROF. RAVI BAPNA

University of Minnesota

PROF. VIJAY MOOKERJEE University of Texas at Dallas

PROF. ANINDYA GHOSE

New York University, Stern School of Business

DR. GALIT SHMUELI Indian School of Business

SANDEEP KHURANA


PROF. VASUDEVA VARMA IIIT Hyderabad

PROF. SHWANDRA HILL

University of Pennsylvania, Wharton School

PROF. KEVIN WERBACH

University of Pennsylvania, Wharton School

PROF. JUI RAMAPRASAD

McGill University

SUMAN ANN THOMAS


PROF. AMIT MEHRA


REEMA GUPTA

Associate Director, SRITNE at Indian School of Business








BEVIN MAGUIRE VP, Marketing, IBM Global Business Services

GERARD REGO

Nokia India

NITIN CHOWDHARY Precision Match

MADAN MOHAPATRA

Chief Marketing, Pantaloon Retail / Future Group

NITISH TIPNIS Nissan Motors

SANJAY SRIVASTAVA

DELL India

ANNIE MATHEW Head of Alliances, India, RIM

SRINI V VASAN

Target

SHAMIK SHARMA CTO, Myntra.com

ALOK AGARWAL

Marketing Director, eBay India

TUSHAR VYAS

Managing Partner-South Asia, GroupM

D SHIVAKUMAR

CEO, PepsiCo

ASHISH CHAWLA

Practice Leader, IME, Cognizant Business Consulting

SUNDEEP MALHOTRA

Founder and CEO, HomeShop18

SARAN CHATTERJEE

VP – Products, Flipkart

SRIDHAR IYER

Director-eBusiness, Citibank India

DHEERAJ BATRA

Ex-Business Designer, IDEO















33%

24%

17%

8% 8%

7% 3%

Chief Executives/VP/MD/Director

Marketing/Sales managers

Others

Analysts/Consultants

Engineer/Technical Leads

Digital/Online/New Media

Academia








RESEARCH PARTNER

COMMUNITY PARTNER

NETWORKING PARTNER

TV MEDIA PARTNER

MEDIA PARTNER

CONTEST PARTNER

ASSOCIATE PARTNER














SHAILENDRA MAHANI Jigserv Digital

[email protected] +91-99873-96547

ARUN KUMAR ISB

[email protected] +91-98660-03823

Education

Isb digital summit 2014 - Overview