©Jo McRell 2010

Lights, Camera, Action!When to Use Video

©Jo McRell 2010

Video Is Everywhere

©Jo McRell 2010

Video Is Increasingly Popular

• Anyone can create a video• Some interesting stats:–~85% of the total U.S. Internet audience

views online video every month– The average online video viewer

watched 12.2 hours of video–~30 million videos are watched each

month– 39% of all videos were on Google Sites

Source: comScore 2009

©Jo McRell 2010

BUT WHEN ARE VIDEOS TRULY EFFECTIVE?

©Jo McRell 2010

Videos Are Best for…• Emotional appeal – e.g., stronger customer testimonials when

viewers can see enthusiasm in their face

• Visual topics – e.g., demonstrations

• Remote communications– Extend a current communication (e.g,

convention speech) by posting a video recording

• Quick grabs– Generating interest in a topic; heighten

awareness

©Jo McRell 2010

Most Videos Should Be Short

The average view timefor videos on the

internetis 3 minutes

©Jo McRell 2010

WHAT CAN YOU SAY / SHOW IN ONLY 3 MINUTES?

©Jo McRell 2010

3-in33 Points in under 3 Minutes

• What is it?• Why is it important?–Who cares?–Who/What benefits?

• What is the call-to-action?– Look for more information– Tell others– Attend an event– Buy this product

©Jo McRell 2010

AND…

©Jo McRell 2010

Lights, Camera, Action!