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APPZILLONEXPLAINER VIDEO
Case Study
HOME OVERVIEW APPROACH ELEMENTS VIDEO IMPACT HELLO
CUSTOMERAppzillon is the flagship product from i-exceed Technology Pvt. Ltd, which is
primarily a B2B business and has offices in the US and Singapore.
It's a feature rich, agile and flexible cross-platform suite which empowers
individuals and enterprises to effortlessly build and deploy robust mobile apps
on leading mobile OS' and browsers.
OBJECTIVEAppzillon is a complex and difficult-to-explain product.A simple and engaging video that portrayed the pain points of customersand showcased Appzillon as the most apt solution was required.The intent of the video was to capture prospective buyers' attention, explainthe product proposition and to influence sales decisions favorably towardsAppzillion.
Target DomainsBanking &
Financial Institutions
CTOs, IT Managers,and BD Managers.
Target Audience
Age30-50 years old
Male/FemaleGender
Geographic SegmentationU.K., Middle East and India
OVERVIEW
HOME OVERVIEW APPROACH ELEMENTS VIDEO IMPACT HELLO
RESEARCH
A comprehensive research of the mobile app development domain was done to understandthe pain points of an enterprise while developing apps. With the help of inputs from i-exceedteam and our intense study of content available online from i-exceed as well as itscompetitors we shortlisted the key issues faced by enterprises when it comes to mobile appdevelopment. We also compiled the key features of Appzillon that not only solve these painpoints but also distinguish the product from its competitors
MESSAGING
We wanted to create a video no longer than 90 seconds long to ensure a highengagement factor. The challenge was to present the key pain points, introduce thebrand, highlight key features and set a call to action, all within 90 seconds. After a fewiterations, we were able to nail down the messaging in a script of around 200 wordswhich translated to a short ,crisp and effective explainer video.
APPROACH
HOME OVERVIEW APPROACH ELEMENTS VIDEO IMPACT HELLO
VIDEO ELEMENTS
A subtle color palate was created for the video keeping in mind the brand language of the company as well thedemographics of target audience.A British voice-over was selected to deliver narrative keeping in mind the target markets.Personification of mobile app icons was done to give the video a cheerful feel despite the seriousness of business.
HOME OVERVIEW APPROACH ELEMENTS VIDEO IMPACT HELLO
VIDEO
HOME OVERVIEW APPROACH ELEMENTS VIDEO IMPACT HELLO
IMPACT
30% increase insales after using
the explainer videoin multiple sales
campaigns
20% increase inengagement time
on the websitewith video onlanding page
30% decrease inbounce rate on
the website with videoon landing page
Sales Engagement Bounce Rate Engagement Rate
84% retention rateachieved by the
video shared acrossvarious channels
HOME OVERVIEW APPROACH ELEMENTS VIDEO IMPACT HELLO
“ Wildbeez did an excellent job of highlighting the core features of our product with asmooth clear-cut video. “
Sudhir Babu- VP, i-exceed technology solutions
Thanks for reading the case study.We're always on the look out for new videofication challenges.
Make the smartest marketing decision and videofy your offerings. With us.
Reach us at [email protected]
The explainer video which was a culmination of intense research and creativity
helped Appzillon boost its brand presence. It also evangelized the Appzillon proposition in the
clearest and most simple manner possible and augmented sales. Enterprises of all types and sizes
are adopting explainer videos as a marketing medium, thanks to its effectiveness, affordability
and shareability. The Appzillon explainer video by Wildbeez is testament to this fact.
REACH OUT
HOME OVERVIEW APPROACH ELEMENTS VIDEO IMPACT HELLO