Introducing Google HummingBird

Beat Google HummingBird!

We’ve been on this ride before.


Google Algorithm - The Beginning

Pagerank was all about links. More links = better ranking.

Pagerank – Approval by peers. If other websites linked to you, you had to be interesting.

The rank was channelized from websites, not visitors, so the system could be gamed, and it was.


Google – Gaming the system

Because Pagerank was all about links, websites could get a better rank if they built more links.

SEO was all about that - links. Make, Buy, Trade, Steal links..

On-page optimization = repeat the keyword many times.

Every SEO tactic was a variation to the themes above.


There ain’t no such thing as a free lunch

When you build short-term fix for a system that you depend on long-term, things go bad.

Panda was targeted at reducing the rankings of websites that had low quality content.

Penguin reduced the rankings of websites that had built too many links.

Google made bad quality content the most important problem it had to solve.


Googlefix step 1 : A Panda that’s not so cuddly

A common SEO trick was to create 100s of articles targeting specific keywords.

Tricks to get this done cheap and fast- Hire $5 article writers off the Internet.

Panda levied a negative penalty on the overall ranking of the website.

- Use an article spinner to get cheap content written.

Millions of content websites went down in rankings.

Content from ‘recognizable’ sources and top news websites got a ranking boost.


Googlefix step 2 : A Penguin that bites

Linkbuilding was the most popular and effective SEOmeasure.

Common link-building tactics- Drop comments containing links on blogs and websites.

- Getting webmasters to link to you (using money, relationships, link exchange).- Creating fake profiles on websites and putting links in them.

- Creating low quality content networks with links pointing back at you.

Penguin identified websites with low-quality links and levied a penalty.


Finalfix : Google gives SEO the bird!

It’s clear to Google now that ranking websites based on peer popularity is bad.

With each tweak in the algorithm Pagerank’simportance is being reduced.

HummingBird is all about Semantics and context. The next step in search engine technology.

Already factors like Social sharing, page quality (html, content) are given more importance.

Education

Introducing Google HummingBird