Doing Business in the Conversation Age Susan Murphy Email:
[email protected] Company: www.jestercreative.com Blog:
www.suzemuse.com Twitter: @suzemuse Facebook:
www.facebook.com/suzemuse LinkedIN:
www.linkedin.com/in/suzemuseSunday, March 20, 2011
Who Am I? Writer, TV producer, entrepreneur, web site maker,
content creator, professional speaker, teacher, singer, wizard, pet
mom... and a complete and utter computer nerd.Sunday, March 20,
2011
Todays Agenda 9:00am-10:15am: Doing Business in the
Conversation Age 10:15am-10:30am: Break 10:30am-12:00pm: Its Not
About the Tools (but here are the ones you need to know about)
12:00pm 1:00pm: Lunch 1:00pm 1:30pm: Paul and Kelly from Brooks
Farms 1:30pm 2:30pm: Building Your Online Strategy (Hands-on)
2:30pm 2:45pm: Break 2:45pm-4:00pm: Building Your Online Strategy
continued (Hands-on) 4:00pm-4:30pm: Q and A/Discussion and Wrap
UpSunday, March 20, 2011
By the end of today you will: Understand the importance of
creating great content. Feel more comfortable with social media
tools. Be able to find your audience online and interact with them
more effectively. Feel less fearful about engaging with your
customers online.Sunday, March 20, 2011
? What Well Learn Whats this social media stuff about, anyway?
The best place to start with your online presence How Facebook and
Twitter can be useful for any type of business in any type of
industry 6 steps to get your online presence off the ground Common
fears and misconceptions about social media Social media in less
than an hour a day PDF Handbook/SlideshowSunday, March 20,
2011
Sunday, March 20, 2011
The Social Media Revolution Years to reach 50 million users:
Radio: 38 years TV: 13 years The Internet: 4 years iPods: 3 years
Facebook: less than 1 year Facebook now has more than half a
BILLION active usersSunday, March 20, 2011
The Social Media Revolution Over 200,000,000 blogs 77% of
active Internet users read blogs Twitter has over 150,000,000
usersSunday, March 20, 2011
The Social Media Revolution 25% of search results for the
worlds top 20 brands are to user-generated content. People care
more about how their social graph ranks products and services than
how Google ranks them.Sunday, March 20, 2011
People are ONLINE. They are talking about YOUR BUSINESS.Sunday,
March 20, 2011
Chris WildmanSunday, March 20, 2011
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First Contact Chris searched online and found a huge network of
foodies food lovers, critics, and suppliers He discovered the hot
topics and began to reach out and make contact. He sent out food
samples and people started posting reviews on their blogs.Sunday,
March 20, 2011
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...social media marketing is something any small business could
get into. We have a very tiny marketing budget, but this is about
spending time rather than money. Chris WildmanSunday, March 20,
2011
Social media = personal connections Social media = awareness
Social media = more businessSunday, March 20, 2011
If you want to compete, you cant wait for business to come to
you. Social media is an opportunity you to make personal
connections with your customers. Word of mouth = World of
mouthSunday, March 20, 2011
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Home Base Community Centre Coffee Shop Town SquareSunday, March
20, 2011
Facebook is your community centreSunday, March 20, 2011
Facebook is your community centre Facebook can be the central
hub of your community, where people can find and share information
about the things they care about.Sunday, March 20, 2011
Facebook is your community centre Like a community centre
bulletin board. Tell your story and provide calls to action.Sunday,
March 20, 2011
Facebook is your community centre Your community can share
their stories too.Sunday, March 20, 2011
Facebook is your community centre Your community can share
their stories too.Sunday, March 20, 2011
Facebook is your community centre It links people back to your
home base.Sunday, March 20, 2011
Flickr and YouTube are your Town SquareSunday, March 20,
2011
Flickr and YouTube are your Town Square Its where you go to see
the action.Sunday, March 20, 2011
Flickr and YouTube are your Town Square Its where you go to see
the action.Sunday, March 20, 2011
Search Engines love Video!Sunday, March 20, 2011
Sunday, March 20, 2011
Results Field of Screams over 8,300 views Other videos 2 to
3,000 views Plenty of buzz Cross promotion through web site Blogger
outreach (free passes)Sunday, March 20, 2011
Sunday, March 20, 2011
Sunday, March 20, 2011
Results: Through the podcast, Gary grew Wine Library from $4
million to $50 million business in 18 months. Hes done 1000
episodes, the show gets 100,000 viewers per day. Gary is a
bestselling author of business books and has his own show on Sirus
Satellite Radio called Wine and WebSunday, March 20, 2011
Sunday, March 20, 2011
Twitter is your coffee shopSunday, March 20, 2011
Twitter is your coffee shop Its a gathering place.Sunday, March
20, 2011
Twitter is your coffee shop You can listen in, learn something
new, and share what you know.Sunday, March 20, 2011
Twitter is your coffee shop Twitter is a conversation.Sunday,
March 20, 2011
@HerrlesMarketSunday, March 20, 2011
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@HerrlesMarket Results: Hes made invaluable connections with
his customers His customers are ambassadors they promote his
business for him. Trevors Twitter Advice: Engaged followers are
more valuable than volume of followers. Start by following people
in your industry, other farms and say hello! Be yourself Use
Twitter as an opportunity to educate people about farming.Sunday,
March 20, 2011
Home Base Community Centre Coffee Shop Town SquareSunday, March
20, 2011
How do we build our home base? Its all about CONTENT. Blogging
Video PhotosSunday, March 20, 2011
Blogs why should you have one? To build awareness of your brand
To boost your search engine rankings To improve customer relations
To show knowledge & earn credibility To get new clients/make
salesSunday, March 20, 2011
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Your Home Base Give people a reason to drop by They will come
back if you provide relevant, updated content that is interesting
to the community.Sunday, March 20, 2011
Re-Cap Social media can be used successfully for all types of
businesses including YOURS! Social media is about leveraging
technology to create new connections with your customers. Social
media is less about the sales pitch, and more about the
conversation.Sunday, March 20, 2011
Yah, BUT....Sunday, March 20, 2011
Top 5 reasons why businesses are afraid of social mediaSunday,
March 20, 2011
Top 5 reasons why businesses are afraid of social media We dont
have time for social media. Social media is a waste of time and
resources. "Haters" will damage our brand. If our employees are
allowed to Tweet, they might give away company secrets. Its
impossible to track ROI.Sunday, March 20, 2011
We dont have time for social media. Make it a team effort. Make
it a habit. Make it part of your marketing plan. Make it a
priority.Sunday, March 20, 2011
Social media is a waste of time and resources Its one of the
fastest ways to build brand recognition Its not just playing, but
it is fun! 80% of my companys new business in the past 2 years has
from social media channels. My company would not have survived the
downturn if not for social media.Sunday, March 20, 2011
Haters will damage my brand. If youre already listening, youll
be able to hear immediately if there is an issue. You can address
problems directly, quickly, and personally.Sunday, March 20,
2011
If our employees are allowed to Tweet, they might give away
company secrets. Set up guidelines for your staff about what they
can and cant say online about the company. Your employees are the
human face of your company. Encourage their personalities to shine
through.Sunday, March 20, 2011
Its impossible to track ROI. Social media tools are very
trackable. Analytics are available across most platforms. If you
focus on your goals up front, youll know when youve been
successful.Sunday, March 20, 2011
Content is King.Sunday, March 20, 2011
Content is King. Conversation is King. Are you ready to
start?Sunday, March 20, 2011
BREAK TIME!!!Sunday, March 20, 2011
Its Not About the Tools (But here are the ones you should know
about)Sunday, March 20, 2011
Blogging and Micro-Blogging Wordpress.com and .org Tumblr.com
Twitter.com (Dashboard: Hootsuite.com)Sunday, March 20, 2011
Facebook Facebook.com Facebook Pages Facebook Groups Facebook
AdsSunday, March 20, 2011
Photo Sharing Flickr.com Picasa.google.comSunday, March 20,
2011
Video Sharing YouTube.comSunday, March 20, 2011
Location Based Apps FourSquare.com Facebook Places
GowallaSunday, March 20, 2011