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International Business Strategies MAN-30020
INTRODUCTION
• What is globalization
• The globalization of opportunities
• The globalization of production
• Outsourcing and offshoring
• The emergence of global Institutions
Drivers of Globalization
• Declining Trade and Investment Barriers
• The Role of Technological Change
• The Changing Demographics
• FDI
• Multinational Enterprises
• Me-Too theory
The Globalization Debate
• Anti-globalization
• Jobs and income
• Labour policies and the environment
• National sovereignty
• World poverty
Technology
• The role of technology
• The drive to efficiency
Global Political Values
• The cases for and against global values
Globalization in Theory
• Cultural Theory and Modernity
• Cosmopolitanism
• Some Consequences of Globalization
Cultural Theory
• Differentialism
• Convergence
• McDonaldisation and Taylorism
Cultural Theory
• Hybridization
• Landscapes of understanding
Global Economic Theory
• Capitalism and Empire
• Cosmopolitan Middle Classes
• Global Working Classes
• The Decline of Professionalism
Nation States
• Democracy
• HDI and comparative national values
Political Theory
• Emergent World Orders
• Skill
• Organization
• Management
• Geographies
• Authorities
The International Manager
• New challenges and opportunities
• The meanings and dimensions of culture
• The role of women
Cultural Dimensions
• Cultural values
• Cultural diversity
• Values in transition
• Moral and ethical values
International Trade
• Trade Theory
• Trade Theory and Government Policy
• Outsourcing and Offshoring
• Comparative Trading Strategies
Trade Theory
• New Trade Theory
• National Competitive Advantage
• Comparative Trading Strategies – UK, US and India
Nokia
• Porter’s Diamond Model
Confectionery Industry Case
• Using the case study, plot the typical value chain activities in the confectionery industry
• Plot the confectionery industry according to global local dimensions
• Discuss the international business strategy of a company with which you are familiar.
• With reference to the Business Press (The Economist, the FT or similar) critically discuss recent developments in the industry
Confectionery Industry
• How fair is fair-trade?
• What are the opportunities for further fairtrade in the industry?
Futbol Club Barcelona
• Using a world map plot the world’s major clubs, leagues, home countries of top ranked players and major fan bases in the international football industry
• Plot the worldwide football industry’s international business strategies from 2005-2010 showing selected major clubs and leagues
• Discuss the differences between the sport and the business of football 2005-2010.
• With reference to the Business Press (The Economist, the FT or similar) critically discuss the impact of the business of football from a regional perspective.
Futbol Club Barcelona
• Is football a global sport?
• Differing national attitudes and expectations
Hong Kong Disneyland
• Using Figure 4-9 as an example, plot your home country and the United States
• Plot Disneyland’s international strategy in 2005 showing its major international locations
• Discuss the cultural considerations specific to Hong Kong as a location for Disneyland.
• With reference to the Business Press (The Economist, the FT or similar) critically discuss developments since 2006 for Disneyland’s international business strategy.
• .
Hong Kong Disneyland
• What are the future prospects for theme parks such as Disneyland
Malaysia Airlines
• Using Figure 5.6 p91 of The Coursebook, plot Malaysia’s Determinants of National Competitive Advantage specific to the Airline Industry
• Plot Malaysia’s international business strategies from 2006-2010 showing its major destinations
• Discuss Malaysia Airlines turnaround strategy 2006-2010.
• With reference to the Business Press (The Economist, the FT or similar) critically discuss Malaysia Airlines business strategies in relation to other major international airline business strategies.
Malaysia Airlines
• Future international business strategies for the airline industry in general.
The Potential for Exploitation
• The Sweatshop debate
World Aid
• The drug supply debate
The Water Industry
• Coca-Cola in India
• The Cochabamba Case Corpwatch.com
• The future of utilities – The Corporation Video
Examination Preparation