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Each year we invite a different group of international association leaders to discuss how they are creating their strategies to meet the association's and their members' global objectives, and how international meetings fit into these strategies. Each year this session generates new insights into how the association sector is developing: new competitive pressures, new business models, new regional priorities, entirely new business objectives! Understanding these issues is vital for any destination or company wishing to win a larger share of the international association meetings market, as is understanding the mentality and motivations of association and their leaders.
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53rd ICCA Congress
International Association Strategies for Going Global
WE01
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Jakub M. Konysz Director, Global Development ASAE
Washington, DC USA
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Founded in 1920
Based in Washington, DC
21,000 members
10,000 organizations
United States and 50 countries
ASAE: Who We Are
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ASAE: What We Provide
LEARNING
KNOWLEDGE
COMMUNITY
ADVOCACY
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1. Be a recognized source of learning, knowledge and community for U.S. association executives and their organizations as they expand globally.
2. Be a credible source of products and services for association executives, governments, and industry partners outside of the U.S. (beginning in Asia-Pacific and Europe)
2 Goals
ASAE Global Development
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ASAE Foundation Global Management Research
Characteristics of Growth Organizations
Growers vs. Non-Growers
Growers:
Growth in Membership or Product Sales Outside of North America (64% of Sample)
Non-Growers:
Flat or No-Growth in Membership or Product Sales Outside of North America (36% of Sample)
#3 Integrate Global & Local Operations
INTL.
Govt’s
Secure Partnerships
Consider Emerging Markets
Visit www.asaecenter.org/global
for more information about the
Global Management Series
