From shouting to sharing

Integrating PR and social

media

It used to be lovely and simple

“I’ll fax my press release over to

you”

Now it seems very complex

It can lead to this

Or even worse…this

2001“We must change our website!”

2011“We must get on Twitter!”

But it offers up great opportunities

Where once it was opportunities to see….

….now it is all about conversations

But conversations are two-way

Those you own, those you don’t, those you share

Useful tips

Put the audience first

Apply the 80 / 20 principle

Go from the inside out

Put yourself in the driving seat, not the brand

Create cross-discipline campaign team

Focus on a unifying platform – all internal and involved stakeholders pulling in the same direction

Do less but better

Have conversations and be human

Help people out

It’s okay to make mistakes, it’s not okay to cover them up

Use it as a taster, not the main meal

If you have nothing to say, don’t say it

Content is king – focus on the getting the idea right

Integrate, integrate, integrate

Beware of false intimacy – it’s on the record

If you are a dad, dance like a dad

Be inspired by others

Be inspired by others

Be inspired by others

Thank you

Peter Gilheany

Director, Forster

peter@forster.co.uk 020 7403 2230

www.forster.co.uk