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“Insta Vote” The Voting App
Marketing Plan
OutlineExecutive SummaryProduct OverviewMarket Overview
ThreatsOpportunities
Target CustomersTacticsPrice
Implementation ScheduleCommunication
Distribution
Executive Summary
Overview of Situation
• A number of times situation arises when a group of people have to make a vote.• Traditional way of voting is usually cumbersome and
also uncomfortable for some.• “Insta Vote” app is the solution to traditional voting.
Company’s Goal• Major goals of the company are:• To provide a platform for LIVE voting.• To provide a reliable medium for conducting polls, and display
result in an effective way.• Through the application, an individual will be able to
post a question, and the concerned group will be able to instantly voice their opinion.
Product Overview
“Insta Vote” is one of its own kind in the sense that it provides the facility of “LIVE Voting” through Local Hotspot which doesn’t require access to
Web.
“Insta Vote” is reliable. A unique pin is generated every time an event is posted. Only an individual with the pin can participate in the poll.
“Insta Vote” is free for all to download, and Local Voting is free of cost. You can create as many events as you want and post as many questions as
you can.
Market Overview
“Insta Vote” is unique in its own way. But there are some potential competitors in the market. Some of them include: “VoxVote Live Voting App”, “Poll Everywhere” and “Live Voting
App”.
Most of the competitors are premium service providers, and even their prices are higher than the prices of “Insta Vote”
application
THREATS
Greatest threat for “Insta Vote” would be to have a competitor offering all the services free of cost.
OPPORTUNITIES
• Greatest opportunity for “Insta Vote” is its time of launch, which is “Present”• Another opportunity for “Insta Vote” is availability of competitors’ product which can help in the positioning and deployment of “Insta Vote”• Most of the customers are not aware about the
presence of competitors’ product, this in itself is an opportunity to gain the customers’ loyalty before the competitor does.
Target Customers
People involved in Education Sector. Such as teachers, students, researchers, etc. For example:
If a teacher gives a question and asks for an opinion from the students, then students can use
the app to poll their opinions
People involved in Corporate Sector. Decision makers often have to take opinion of the staff or colleagues. The traditional way of voting is often too cumbersome and time taking. “Insta Vote” on
the other hand is fast, efficient and more versatile.
Tactics
Product Attributes
• “Insta Vote” is a mobile application capable of running on both Android and iOS Operating System.• “Insta Vote” minimum requirements are:
• Space Requirements = 10-15 MB• Ram = 512 MB• Android OS = 5.0 (Lollipop) or Above• iOS Version = iOS 5 or Above• Hotspot Capability• Internet Accessibility
Brand
• Name : “Insta Vote”• Slogan: “To Make Voting Easier and Instant for You”• Meaning of Brand Name: “Insta Vote” is made up two
words. “Insta” short for “Instant” and “Vote”. Thus, Implying “Instant Vote with Instant Result”
Price• “Insta Vote” is a freemium product. • The Premium version of the application includes two
parts:• Advanced Features (Eg: Long Distance Voting through Web)
+ Events (Events grant “enhanced analytics” for results)
Premium Packages
Combo Pack 1: Advanced Features + 1 Event = $14.99Combo Pack 2: Advanced Features + 5 Events = $39.99Combo Pack 3: Advanced Features + 10 Events = $69.99Events Pack 1: 5 Events = $34.99Events Pack 2: 10 Events = $59.99Events Pack 3: 25 Events = $144.99Events Pack 4: 50 Events = $289.99
Implementation Schedule2 Months : Studying The Market (Competitors’ Position, Consumer Requirements, etc.)6 Months : Development and Refinement of Application
(Includes Alpha and Beta Testing Phase)2 Months : Studying Consumer Behaviour2 Months : Introducing Changes and Studying Consumer Reaction1 Month : Finalising Policies and StrategiesThereafter : Testing and Maintenance of Application + Launching Consumer Incentives
Communication• Product Information will be conveyed through Social Media platforms such as Facebook, Twitter, LinkedIn, etc.• “Insta Vote” also has a dedicated blog, that will be
used to communicate the description of product. Various changes, updates and new releases made within the product will also be mentioned in the blog
Distribution
• Product will be distributed mainly through the official stores of Android and iOS Operating Systems, i.e. Android’s Play Store and Apple’s App Store• “Insta Vote” will also be available at the official blog
to download for both the operating systems
Thank You
DisclaimerCreated by Shantanu Pandey, SSCBS DU, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow