IN&M (NI) An Integrated Approach

Independent News & Media NI

An Integrated ApproachAn Integrated Approach


What we have been doing with our business

Belfast Telegraph Average issue readership

194,000

www.belfasttelegraph.co.ukMonthly readership

143,000 2009 – 104,000

Combined print and online 297,000 2009 – 275,000

PRINT ONLINE MOBILE NEXT GENERATION

MULTI PLATFORM APPROACH INCREASES AUDIENCE


Integration across all business units


Property

Homefinder www.propertynews.com Mobile

Circulation: 69,457

Readership: 194,000

(ABC / TGI, 2010)

Page Impression: 22 million

Unique readers: 275,000

Visitors: 650,000

(ABCe, 2010)

App downloads: 35,000

(Apple App Store)


Jobs

Jobfinder www.nijobfinder.co.uk Mobile

Circulation: 131,478 67,353 – BT64,125 - SL

(ABC / TGI, 2010)

Page Impression: 2.3 million


(ABCe, 2010)


(Apple App Store)


Cars

Carfinder www.nicarfinder.co.uk Mobile

Circulation: 69,457

Readership: 194,000

(ABC / TGI, 2010)

Page Impression: 680,000


(ABCe, 2010)


(Apple App Store)

Magazine

Circulation: 7,500


New Placements and CreativesNew Placements and Creatives


1. The BellyBuster

• Available on all sections of the website


2. Belfast Telegraph Woman


3. Propertynews.com Photoslideshow

• Photoslideshow achieves >5 million page impressions per month

• Prominent leaderboard advertising within slideshow


4. Propertynews.com Map• Map views achieves >3 million page impressions per month• Branding of the map feature via various formats including tabs and text links


5. Latest High Impact Creatives

Companion ads

Wings / reskin

Other Creative Ideas:

• Video ads• Page peels


Email OptionsEmail Options


1. Daily Property and News Alerts

• Multiple advertising opportunities within daily email alerts• >17,000 emails are sent each day • Popular among targeted readership• Hyperlinked to client website or micro site

News Alerts Property Alerts


2. Member Ezine

• Exclusively branded mail shot sent to the Propertynews.com database of 40,000 members

• Advertising can be targeted and segmented according to reader age, gender, type of house hunter

• Unlimited hyperlinks to client website

• Data capture options also available


Opportunities on Apps


The impact of smartphones

• 90% of all UK adults use a mobile and c.25% now have smartphones

• Smartphones is a mobile phones combined with a handheld computer

• 7.2m UK smartphones sold in 09 12.8m sold in 2010 78% growth year on year

• 28% of people in the UK use their mobile to access the internet

• But 65% of all smartphone users access the internet via their handset

Sources: Ofcom, Comscore


Stand Out from the Crowd

• With advertising budgets squeezed it is increasingly important that marketing campaigns deliver measurable, engaging and effective results across all media

• With mobile advertising you can engage with your customers and ensure that your message reaches them in the most effective and personal way

• In 2009, the IAB and PwC’s mobile adspend study found that the market is worth £37.6 million. An annual growth of 32%

• Paid-for search advertising on mobile £20.2m, mobile display £17.4m


IN&M Apps

• Propertynews App: 27,000 downloads• NIjobfinder App: 6,000 downloads• NIcarfinder App: 3,500 downloads• Belfast Telegraph App launching April

Advertising available

within all Apps


Standard Banner

Call to action – click to download an app

DIRECT RESPONSE


Expandable Banner

Click to expand, data capture and competition

DIRECT RESPONSE


Click to Call or to Request Call Back

DIRECT RESPONSE


Watch a Video

DIRECT RESPONSE


Awareness – click to splash page

DIRECT RESPONSE


DIRECT RESPONSE

Click to open a website within the app


Mobile Targeting

• Country / IP address• Operator – O2/Vodafone/Orange• Device• GPS Location*• Day of Week• Time of Day (hourly)• Specified Keywords*• User Profile (eg. Gender, age, occupation, marital status etc.)*• Frequency (based on user behaviour, no. of views, clicks, known /

unknown)

*Based on publisher presenting this information to the ad server.


Belfast Telegraph Belfast Telegraph iiPad EditionPad Edition


Belfast Telegraph iPad Edition


Belfast Telegraph IPad Edition


Contact Details

If you would like more details or have any queries please contact:

Julieann TsangTel: 028 9055 4756Email: [email protected]

Michelle ChambersTel: 028 9026 4000 Email: [email protected]

We will be happy to help!

Education

IN&M (NI) An Integrated Approach