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Incorporating Social Media Platforms into Higher Education Instructional Strategy
Ed C. Dansereau, MBA
Bill W. Godair Ph.D., MUS, MBA
@ACBSPAccredited #ACBSP2016
Agenda
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1. Student Expectations
2. Framework For Selecting Social Media
✈ Genre of Course
✈ Purpose of Exercise
✈ Student Role
✈ Learning Outcome
✈ Assessment
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Student Expectations
In a course using social media, students rate the importance of using social media to access information as ………………….
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In a course using social media, students rate the importance of ………………….
Impact of Social Media Use on Student’s Engagement
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Personal Use of Social Media During Class
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Framework for Selecting Social Media
Genre of Course
Purpose of Exercise
Student Role
Learning Outcome
Social Media Selection
Assessment
Genre Of Course
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Traditional Skills
Soft Hard
Subject
Qualitative Quantitative
Nature
Conceptual Mathematical
Introduce
Reflective
DemonstrateReinforce
Supplemental
Application Instructional
What is the Purpose of the Exercise
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What is the Student Role
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What is the Student Role
Answer Questions
Apply Concepts
Practice Skill
Reflective
What are the Learning Outcome
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Primary:
Increase Knowledge of
Discipline
Analytical Reasoning /
Problem Solving
Social Skills / Responsibilities
/ Ethics
Communication, Leadership & Team Skills
Development of Managerial Skills
Development of Global
Perspective
Secondary: Values ProfessionalismLifelong
Learning Skills
Which Social Media to Use
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Video
Collaboration
Blogs
Micro Blogs
Social Network Sites
Picture / Visual
Video
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➢Distribution Platform
➢User Generated Content (UGC)
➢Corporate Media
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Created by Others
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Created by Others
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Created by Students
Videos Created by Others
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Student’s Observations - Video
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Advantages:
✈ We like it because you don’t have to read.✈ YouTube and videos are good for ‘How To’ . . . To learn something✈ Learn ideas in a creative way – good for innovation- demonstrations✈ Doing (making) videos help us learn how much work is done behind the scenes.
Disadvantages:
✈ 5 minute limit → no way am I watching a 10 minute video (forget about watching a hour long lecture). Must be short
✈ Built in ads are annoying.
Collaboration
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Web-based software sites allowing users to create and edit documents
online while collaborating with other users in real-time.
On-Line Collaboration
Google Docs -- Quiz
Student Observations - Collaboration
Responses
✈ Good for teams (group work)
✈ It’s a group thing
✈ We should teach in BUS1270
✈ Facetime is good for collaboration also.
✈ Hangout works for people without an iPhone
Negative
✈ Formatting is different
✈ Students never used office 2003 or anyone of the non-visual interfaces
✈ They would be horrified by our old green screens and WYSISYG interface
✈ There are glitches and sometimes freezes with multiple people editing the same document
✈ Microsoft 360 has issues at Castleton due to security layer
Blogs
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Information / Discussion site that allow users to
publish on-line and allow their viewers to post
comments.
Blogs
Student’s Observations - Blogs
Responses
✈ Don’t read them
✈ Google or YouTube for information instead of blog
✈ Should have asked about Google results
✈ Would rather we set up a webpage for class, using Wix, than write a blog
✈ Not relevant to us
✈ You have to want to (read a blog to do it)
Micro Blog
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Microblogs are very short posts used to
exchange small elements of content, i.e.
short comments, videos, and images.
Marketing Course
Twitter Feed for a Management Course
Student’s Observations - Twitter
Responses
✈ We like short format that is to the point
✈ We ignore links for the most part
✈ The pictures are the best, visual
✈ More current and up to date, instant
✈ Best chance to have a celebrity interact with you.
✈ We follow #tags for sports, find out what other people think on topic. Like at weddings,
conferences and live events.
✈ We like how easy it is to share
✈ 140 characters is fine, we are used to it.
✈ Not everyone has Twitter
✈ Content has a very short life span
✈ All social media is tied to phone
✈ Mobile is no longer a special category, it is part of life
Social Network Sites (SNS)
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Web based sites designed to build social networks or
social relations among individuals with similar interests,
activities, backgrounds or real-life connections.
Course Page
1) Create a Professional Profile page
2) Creating a course group
3) Upload Content
✈ Platform for homework & revision
resources
✈ Post questions, videos & resources
4) Monitor
Student’s Observations - SNS
Advantages:
✈ See others opinions
✈ “Cleanest social media” because parents are on site (we have moved to Instagram and twitter)
✈ Choice of words, pictures, sentiment
✈ Reserved behavior, very public
✈ To keep in touch with old friends (High School) and Family
✈ Good to use to contact someone – modern phone book.
Disadvantages:
✈ To see what you don’t care about, no choice but to see everyone’s stuff
✈ Parents
✈ People rage behind the blind eye of the keyboard and post radical opinions
✈ Sense of dissatisfaction, like accounting, a necessary evil
Pictures
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Web based sites that allow
users to share photo and video.
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Business on Pinterest
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Student’s Observations - Instagram
Responses
✈ “Girls post better pictures”
✈ Less drama – pictures are focus and not text
✈ Again, no reading
✈ More personal than others
✈ Visually based, has a “Lifestyle” element that makes if feel more “real”
✈ Simple video, 15 seconds, competing with Vine
✈ # for groups and friends
✈ Different, picture oriented
✈ Quick, simple to use, easy to comment
✈ Naturally mobile
✈ Do not use for classes or follow orgs
Negative
✈ Real time if you post at 2AM, some may not see
✈ Open public but students have a different view of privacy. They do not see as a problem.
Assessment
Did the Exercise achieve its objective?
Framework Summarized
Genre of Course
Purpose of Exercise
Student Role
Learning Outcome
Social Media Selection
Assessment
Video Links and Acknowledgement
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Fayol’s Principles of Management VideoAuthor: Goyal Bros. Prakashanhttps://www.youtube.com/watch?v=DsYcnapehvA&list=PL5ka7W-Aqnt7GcQ9uX7lrojpCni6hYziwAccessed on 4 Feb 2015
John Wooden video on True SuccessTEDhttp://www.ted.com/talks/john_wooden_on_the_difference_between_winning_and_success.htmlAccess on 1 May 2015
Break-Even AnalysisDailymotionhttp://www.dailymotion.com/video/x2m0rw3Access on 12 Feb 2015
Break-Even AnalysisInvestopediahttp://www.investopedia.com/video/play/breakeven-analysis/
Access 15 Feb 16
Video Links and Acknowledgement
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Break-Even PointHowcasthttp://www.howcast.com/videos/307310-how-to-determine-a-breakeven-point/Access 15 Feb 16
Break-Even PointEd Dansereauhttps://www.youtube.com/watch?v=Bu4uXcO5fMgAccess 5 May 16
Video Blogwww.ProfessorDansereau.comWill launch September 2016
