Embed Size (px)
DESCRIPTION
Citation preview
“Man who utilizes magic bullet often shoots self in foot.”
If wishes were horses, we’d all take a ride
More followersMore friends
More fans (Likers)More leads
More sales
More Moneymore money – more bullets
GURU
THOUGHT LEADER
EXPERT
AS MEASURED BY?
Slipping into Web 2.0
Marketing/Advertising 1.0
BUY IT NOW!!!!
The magic bullet will……….• Get me on the first page of Google• Let me use the new media to do PUSH
marketing• Increase my friends, followers, and LIKERS so
that I can dominate my market• Attract affluent and influential people to me• Make everything I produce go viral• And let me do it all without any effort,
whatsoever
Magic bullets make a lot of Noise
“…Please don’t dominate the rap, Jack,If you got nothing new to say…..”
Grateful Dead
Slipping into Web 2.0the social web
• The right attitude is more important than mastery of the media.
• You don’t need a social media strategy. You need a business strategy that includes social media.
So let’s goBack to the basics
Social Media 101The basic Tenants of Social Media
Success
“Social media is rooted in conversation”-Brian Solis
Back to the basics
“…..And believe in whatever my liein those things that money can buy…”
Jackson Browne
Beyond the basics – New bullets
• How can I get more…..
•Authority?• Influence?•Clout?And what will I do with it when I do?
The Human Algorithm
You can fool some of the people all of the time and all of the people some of the time……….
• Measures human capital• Google – page rank, buzz• Facebook – likey stuff• Klout• Technorati, Alexa, Delicious, stumble upon,
etc.
Engage or Die!
• SMO is the new SEO
“You are already putting content out there, how do you channel it to those in SM networks who are searching for information like yours?”
Brian Solis
Engage or Die!
SEARCH (it’s all about search)–Traditional (Google, Bing, Youtube)
–Social (Facebook, Twitter, Youtube)
–Real time – (more real time all the time)
How does your brand perform in real time search?
Engage or Die!
Social media is rooted in conversation
Search is powered by crowds
And magic bullets are getting harder to sell
Seth like finish:Would you rather develop a million pretty good ideas or a handful of ideas that will change the world?
