In 06 making inno work 2015

01/03/15

Unleash the Spark of Innovation with

Jugaad!A One-Day Workshop

Session 5:

Organizing For Innovation at Your Workplace

Marketing myopia

Industry is a customer satisfying process not a goods producing process.

It is important therefore how you define and innovate your business.

Innovation provides the means to cure marketing myopia

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Innovationcan take many different forms

http://www.innovarsity.com/intro/innovation_systemic_brief.html

Making Innovation Work

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To manage change successfully, we can look for ways to apply

3 levers of business model innovation

and

3 levers of technology innovation.

So there are 6 levers of innovation that you can use!

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The 6 Levers of Innovation

Enabling TechnologiesTarget Customer

Process TechnologiesSupply Chain

Product and ServicesValue Proposition

TechnologyInnovation

Business ModelInnovation

Source: Making Innovation Work (Davila, Epstein, Shelton)

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Nano - a car for Rs. 1 lakh

Value Proposition


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Supply Chain

Delivering a pizza in under 30 minutes


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Target Customer

Scooter for women


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Camera on a cellphone

Product and Services



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ATMs for cash payment

Process Technology



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Email delivery platforms

Enabling technology



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6. Enabling Technologies Email delivery platforms

5. Process Technogies ATMs for cash payment

4. Product or service Camera on a cellphone

3. Target Customer Scooter for women

2. Supply Chain Delivering a pizza in under 30 minutes

1. Value Proposition Nano - a car for Rs. 1 lakh

Business Model Innovation

Technology Innovation

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6 Levers of Innovation in the Automobile Industry

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Value Proposition


How many elements can be innovated?

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Making Innovation WorkBusiness Innovation

Value Proposition

Value Elements

http://www.emic-bg.org/files/CarInnovation2015_engl.pdf


Cost Elements

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Making Innovation WorkValue Proposition


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http://www.frost.com/prod/servlet/cpo/211794206

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Supply Chain


http://www.wholesaleweldingsupplies.ie/

Innovate on any supply chain element

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http://bit.ly/1qEACtl


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http://bit.ly/1qEACtl


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http://www.ceasiamag.com/article/rfid-tag-track-trace/2800


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http://www.ceasiamag.com/article/rfid-tag-track-trace/2800


BMW relies on an RFID system for automated identification of cable harnesses –

from delivery to to installation.

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Target Customer


Target emerging customer segments

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TargetCustomerSegments

Emergence of Megacities

Benefits

• Easy switching between relaxation and driving positions

• Emphasis on passenger entertainment and information systems

• Automation of stop-and-go traffic situations

• Concealment of passengers from outside viewers

• Protection of passengers from attacks • Effective smog protection and air

conditioning • Nearly zero emissions


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TargetCustomerSegments

Cars for an aging population

Benefits

• Ergonomically designed boarding, loading and seating solutions

• Visual aids for better night and rain vision

• Easy-to-use functions even for complicated devices

• Timeless design features• Speed and special attention

recommendation displays • Side and rear-view cameras • Customized mobility services


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Introduce new product/service ideas




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Safety & Security

Ford’s Futuristic Safety System Steers Away From Hazards

Technology Innovation Products/Services

http://gajitz.com/fords-futuristic-safety-system-steers-away-from-hazards/


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Making Innovation WorkTechnology Innovation

Products/Services

http://gajitz.com/fords-futuristic-safety-system-steers-away-from-hazards/


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Adapt new process technology

Process Technology


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Process Technology

Collaborative robots, or “cobots,” now work with humans to make operations run more smoothly.

http://www.autoalliance.org/auto-innovation/advanced-technologies

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Enabling technology



Create new delivery platforms

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Enabling Technology

ConnectedCars

http://www.autoalliance.org/auto-innovation/advanced-technologies

Cars may soon be “talking” to each other using smartV2V wireless communications.

Video of BASF Bike Re-imagined

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References Making Innovation

Work How to Manage It, Measure

It, and Profit from It

Tony Davila, Marc J. Epstein, and Robert Shelton


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References Tilt Shifting Your Strategy From

Products to Consumers

By Niraj Dawar Harvard Business

Review Press

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Target Customer

Supply Chain

Value Proposition

Ourideas



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Enabling Technologies

Process Technologies



Ourideas


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Innovation –Processes &ToolsMaking Innovation Work

• The 4 Types of Innovation

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There are essentially 4 types of innovation

Incremental

Semi-Radical (2)

Radical

With business or technology innovation, they form a 2 X 2 matrix!

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Semi-RadicalLittle change: T

Major change: BM


The Innovation Framework: 4 types of innovation are possible




Semi-RadicalLittle change: BMMajor change: T

RadicalMajor change: T

Major change: BM

IncrementalLittle change: T

Little change: BM

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Incremental innovations are a way to squeeze out as much value as possible from existing products or services without making significant changes or major investments.

Cell-phones (Nokia etc) constantly adding features to the basic model.

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Semi-radical innovation involves substantial change to either the business model or technology – but not to both.

Shopper’s Stop – supermarket business model applied to retailing.

Major change in business model.Little change in technology.

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Semi-radical innovation involves substantial change to either the business model or technology – but not to both.

Optical disks or CDs distributed bythe same market channels.

Major change in technology.Little change in business model.

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A radical innovation is a significant change that simultaneously affects both the business model and the technology.

DTH: Satellite impacting cable TV operators

Pen Drives : Flash techsold as gifts in shops

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Semi-RadicalLittle change: T

Major change: BM

Disruptive Innovation




Semi-RadicalLittle change: BMMajor change: T

RadicalMajor change: T

Major change: BM

IncrementalLittle change: T

Little change: BM

HBR - Video on Disruptive Innovation

Source: https://www.youtube.com/watch?v=mbPiAzzGap0

Education

In 06 making inno work 2015