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18th July 2011

1. Data Visualisation of social media on maps around the world

A series of photos produced by Flickr user erik fischer show just how powerful social media is in some of the world’s

biggest cities with an amazing data visualization of Twitter and Flickr points overlaid on to maps. The photos go to

show just how many people are using social media in big cities and sharing data and what networks have to deal

with. this would only be a tiny amount of tweets as not all Twitter

users choose to share the location of their tweets publicly. So even though these photos can give you a good high level idea of how social media is working on cities the reality is that when you add in all the public tweets,

Facebook updates, checkins and all the other data there is far more activity.

1. Data Visualisation of social media on maps around the world

Dublin:Red dots are locations of Flickr pictures. Blue dots are locations of Twitter tweets. White dots are locations that have been posted to both.

London

New York

2. Bing and Jay Z

Bing and JayZ got together and developed this brilliant innovative campaign to help launch his book. The book which

was called Decode was seeded out in to the real world one page at a time in a number of innovative ways including on

billboards, on the bottom of swimming pools and even wrapped on a car. Fans were able to track down the new pages in the book using Bing maps and clues left within Bing search engines and social media sites like Twitter and Facebook. The average time spent on the campaign site was a whopping 11 minutes and Jay Z grew his Facebook fans by one million as a result. The promotion helped the book to hit the best sellers list for 19 straight weeks and the campaign had widespread

coverage across blogs and traditional media. That was all great for Jay Z but by linking with him and tapping in to a new

audience Bing were able to grow their search queries by 11% in just one month

2. Bing and Jay Z

http://www.youtube.com/watch?v=XNic4wf8AYg

C 3. US X Factor Trailer

Has Mr. Nasty turned into Mr. Nice?

This trailer builds up to the us version of the x factor by mocking Simon Cowell’s reputation.

The trailer also gives viewers the first glance of the programme's product-placement deal with Pepsi to the us

Version of the X Factor ,It depicts a rather more affable Cowell praising contestants

rather than criticising them, accompanied by the saccharine song 'The Sun Will Come Out Tomorrow', from

the musical 'Annie'.In the style of all the best, or worst, secondary school

essays, Cowell awakes to find it was all a dream.According to Cowell, he came up with the narrative for the

promo after the real situation happened as he awoke from a nightmare.

3. US X Factor Trailer

http://www.youtube.com/watch?v=RlY15RjXRMY

4. Lose your licence and you’re screwed

The Motor Accident Commission (MAC) of South Australia has launched a new campaign to combat the over representation of young drivers in death and serious injury statistics. P-platers have been warned, “Lose your licence and you’re screwed”. The new campaign, specifically aimed at Learners and Probationary Licence holders, leverages the

insight that young people fear “social death” over physical death itself. The campaign airs on TV from Sunday, July 10 and also includes cinema,

outdoor, street press, radio and online advertising.

4. Lose your licence and you’re screwed

http://theinspirationroom.com/daily/2011/lose-your-licence-youre-screwed/

C

It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest

Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the

rise and fall of Esteban Ortega, a professional Dorito flicker. The short film style TVC closes on a call to action

that drives the user to a supporting gaming element which can be played through Facebook or through a

mobile device, both iOS and Android. It’s a pretty simple idea but is executed nicely and let’s users see how they

compare to their Facebook friends

5. Esteban Ortega- the Doritos Flicker

C 5. Esteban Ortega- the Doritos Flicker

http://www.youtube.com/watch?v=9yjjAaT4u_U&feature=player_embedded