5

05th September 2011

1. Volkswagen BlueMotion Roulette

Volkswagen have turned a Norway road into a real time game of roulette using Google Maps. In order

to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption), in a meaningful and memorable way to consumers, Volkswagen created the BlueMotion Roulette

game. To do this they drove a Golf BlueMotion up Norway’s route E6 on a single tank of diesel and encouraged users to bet on when the car would run out of fuel. Through the BlueMotion Website users could guess where the car would run out of

fuel in order to win a car.

http://www.youtube.com/watch?v=O8jFHBXtZOs

1. Volkswagen BlueMotion Roulette

http://www.youtube.com/watch?v=O8jFHBXtZOs http://www.youtube.com/watch?v=O8jFHBXtZOs

http://www.youtube.com/watch?feature=player_embedded&v=GB84fiYr-Bw

2. Kia Party Rocking Hamsters – A new

way to roll Kia released the ‘Soul’ in 2009 using a trio of hip

hop hamsters. First they drove. Then they rapped. Now they're dancing. But they're not doing any

old dance. They're shuffling. The success and popularity of the Soul continues

to grow and attract new customers to the Kia brand, and with music playing an important role

in their previous marketing efforts it was the perfect time for the hamsters to return for a third

instalment featuring the infectious sounds of LMFAO’s ‘Party Rock Anthem’ to highlight the

2012 Soul’s new attributes.The 60 second ad is part of an all-encompassing “Share Some Soul” ad campaign that has hit TV,

cinema, digital and social media outlets, all aimed at highlighting the performance and technology

enhancements in the 2012 Kia Soul.

2. Kia Party Rocking Hamsters – A new way to roll

http://www.youtube.com/watch?v=4zJWA3Vo6TU&feature=player_embedded

3. 1800 Flowers: Flowers from Facebook Friends

A great initiative from 1800 Flowers who are well known as a pioneer in social commerce, being one of

the first to launch a Facebook store. To showcase their same day delivery capabilities, They’ve created an app that lets you post a virtual flower to a friends

wall, wishing them happy birthday. That virtual flower counts as one “real” flower in a group

bouquet from all their Facebook friends and1800 Flowers then send that bunch, wrapped with the

photos of everyone who participated to the birthday boy/girl by the end of the day for free .

3. 1800 Flowers: Flowers from facebook Friends

http://www.youtube.com/watch?v=3uNB7ZTdiyI&feature=player_embedded

C 4. 100 years of London Fashion in 100

Seconds

This film is a 100 year countdown to the grand opening of Westfield Stratford City on September

13th 2011, and celebrates a century of East London fashion, dance and music. It was shot

over 4 days in east London locations with hundreds of costume changes. Directed by Jake Lunt. The music was commissioned from Oscar nominated genius Tristin Norwell who took a

simple tune and interpreted it for each decade over 100 years.”

4. 100 years of London Fashion in 100 Seconds

http://www.youtube.com/watch?v=7JxfgId3XTs&feature=player_embedded

5. Guggenheim Museum exhibition:

Stillspotting NYC

As part of the Guggenheim Museum exhibition “stillspotting nyc” a custom wooden lectern with a

megaphone holster was placed in public spaces around New York with an attached sign that read, “Say Something

Nice.”. This project wanted to show what would happen if New

Yorkers were given the opportunity to amplify their voices to “say something nice.”

People’s response was fantastic on NY streets and their YouTube video has accrued almost two million downloads

in just a couple of weeks.

5. Guggenheim Museum exhibition: Stillspotting NYC

http://www.youtube.com/watch?v=RwEYYI-AGWs&feature=player_embedded