I am Sam

International Communication Practice

[ I am Sam ]- help educate children in need -

Kim Chiho Ma Yiwen Jung JoohyunOh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan

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Our strategy Group

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Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan

1.Message Design

2. Online Activities

3. Offline Activities

The Social Problem

-72 million children do not attend school

-Great negative effects=>mental problem, lack of sociality, juvenile crimes and passed from generation to generation

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Relate to the situationIssue

interconnection

Social Entrepreneur Messages

Value and impact of the work

Concrete example

Local story

Social change

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About our Facebook Page

- catch other countries people’s attention & let them feel involved in our project

- inform real situation about education for poor children

Purpose

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About our Facebook Page

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To try to increase the number of "Likes "

WE . . .1. publicized our Facebook page in person.

2. asked each Facebook friend for "Likes".

3. put up QR code to ‘I am Sam’ page at restrooms of SKKU university, and provided

space put stikers for non-Facebookers.

4. added some quizzes to attract people's interest.

5. wrote our group and Facebook page information on bulletin boards of child care

center homepages.

6. sold 4 suttlebus tickets and a handwarmer for 2,000won, and all the profits will be

donated to seung-ga-won(the welfare institute for the disabled).

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Worked*Publicizing in person, and Asking each individual on Facebook had

a marvelous effect. - People tend to do somebody a favor when they are face to face.

*People response to the sales of suttlebus tickets and a handwarmer was great. - Seasonable items and low price were a big help.

Did not work*QR code posters and stickers were not effective. - Some posters and stickers even disappeared.

*Quizzes were also ineffective. - There were few people who vote.

*PR on child care center homepages - The homepages have only a few visitors.

Contents on Facebook page Group

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VideosImages

Movie recommendationUpdating statusPosting Questions

ArticlesOther organizations' websites

Concepts from text book Group

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1. Refrigerator journalism(p.24)

“A story has to be written in a way that will make people want to cut it out and put it on their refrigerator or bulletin board.”

2. A two way communication

“You are talking to the whole spectrum including consumers, competitors and adversaries. And it’s a two-way communication. Their response is played back to you.”

3. Mobile communication

“Mobiles are always on – they keep you in touch with friends, colleagues and family and are live 24/7. Mobiles are always there – always to hand and are used in parallel with other media and channels.”

Concepts from external resources Group

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* DoubleYourLikes.com

* Attempt To Get 10,000,000 'Likes' Facebook Page

*References

- H.E.L.Phttp://helpchildren.org/

- Save the Children http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6153015/k.E633/Education.htm

- UNICEFhttp://www.unicef.org/index.php

- Lack of Education (Video)http://www.youtube.com/watch?v=S1_xlXxDYVI

Saegye daily news/Soyong Back/2011.08.18Munhwa daily news/Jung a Yoon/2010.12.10Munhwa daily news/Jinwoo Lee/ 2004.5.10Asia Today news/Juhong Kim/2011.06.23Asia Focus/Dong A news/Column/Ezaz Gani/2010.10.22

http://helpchildren.org/

http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6153015/k.E633/Education.htm

http://www.unicef.org/index.php

http://www.youtube.com/watch?v=S1_xlXxDYVI

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Thank you for listening . . .