HEWLETT-PACKARD

• Founded in 1938• Bill Hewlett and Dave Packard• President: Meg Whitman• Leading PC manufacturer• In more than 170 countries• 2011: 127 billion Dollars

David Packard

Copyright:HP

Meg Whitman

Importance of

• Founded in 1938– David Packard & William Hewlett• Name• „The HP way”

William Hewlett

The rented garage in California

Tech Business Units: • Personal Systems Group• Imaging and Printing Group• Large Companies Group

– Wide profile– External messages – „The HP way”– Ø paid commercials

• Conclusion– Efforts and Results

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