How to Use Social Media for Academic Branding

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    11-Aug-2014

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Your online presence, by design. 3-step social strategy for profs, teachers, grad students & researchers.

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<ul><li>AcademicBranding YourOnlinePresence,byDesign bySidneyeveMatrix </li><li>Wedontgetafirstchanceto makeafirstimpression. intheageofthesocialweb </li><li>digitalfootprint bydefault many educatorshavea </li><li>noteveryonesdepartmenthomepageis anoptimizede-portfolio(likethisoneis) PDFCVkeywords speakersprofile researchabstracts newsmentions socialproof value-added elements: </li><li>newtransparencies Thebestwaytocontrolwhatkindsof informationotherswillfindaboutus onlineistoprovidequalitycontentand createwell-designedprofilesourselves. ~BertalanMesk authorofSocialMediainClinicalPractice intheageofsocialmedia </li><li>yourdigitalfootprint not bydefault,but bydesign thechallenge?tocreate </li><li>facultyusesocialmedia forself-promotionor professionalnetworking Source:2014surveyof8,000higheredfacultybyBabsonResearchGroupandPearson 55% today </li><li>insignificantfrivolousegocentricnarcissistic Source:researchbyAndyCoverdale 2012TheUniversityofNottinghamUK personalbranding oftengetsabadrap thatpercentagemightbehigherexcept </li><li>underbranded ormisbranded asaresult,academicsareoften Source:JournalofInteractiveMarketing,2011 studybyProfLaurenLabrecque,MarketingDept.LoyolaUniversity </li><li>adiscoverability dilemma thisresultsin </li><li>missedopportunities forcollaboration whichmeans &amp;datasharing &amp;speakinginvites </li><li>Source: surveyof116sciencefacultybyEmilyDarling(etal)ofSimonFraserUniversity2013 medianTwitterfollowing ! mediandepartmentsize theseresearchersfoundthe ofprofsinthis studywas 730xlargerthantheir </li><li>biggestbarriertotechadoption?time Source:InternetandHigherEducation,Facultyinstructionalattitudes 2011studybyJ.Ulrich&amp;M.Karvonen,WesternCarolinaUniversity </li><li>anotherhurdle: socialmediaactivitiesunrecognizedas legitimatescholarlyoutput/impact </li><li>weneedastrategic approachto professional online publishing &amp; networking formaximumROIin timeonline </li><li>Your prole. Publishing. Your PLN. 3stepstrategy: whattodo?trythis </li><li>improveyour personalSEO </li><li>Getyour Google+ insteadofsending searcherstoFacebook... </li><li>landingpage designapersonal yourinternethomebase forbetterSEO </li><li>yourname.com buyyourdomains (allofthem) </li><li>blogging alivingresume considertakingup </li><li>Academic blogs are proven to increase dissemination of economic research and improve impact. ! Source:2011researchbyDavidMacKenzieandBerkOzler, publishedbyTheLondonSchoolofEconomics Weknowthat ~WorldBankReport </li><li>freeplatform greatthemes SEO-ready </li><li>freeplatform greatthemes opensource </li><li>instead of a full website... aminimalistnameplatesite </li><li>2extraideasfordigitalassets yourlandingpage ! oh,andheres to addto </li><li>speakers page helpeventplanners findyouonline 1 </li><li>testimonials bio sampletalks anatomyofa speakerspage headshot </li><li>addCV,slides,video, tweets,sampletalks freeonline speakerspage ! </li><li>designtemplatesstartat$5 </li><li>conducta personalcontent audit nextstep: </li><li>experiment with yourwork,optimizedfortheweb social publishing </li><li>image: Shereen M from ickr revise,recycle,repurpose auditexistinginformationassets statusupdates photos slides articles lessonplans rubrics </li><li>yourwork intomobile-optimized social-readyinfosnacks ! morselizing </li><li>convertthis... tovisuallycommunicatemorselsofyourwork soforexample, </li><li>tothis(thesispostcardsdesignedbymystudents) </li><li>afreetooltomakedigitalpostcards: </li><li>convertthis... findthestoriesinyourresearchdata,and </li><li>tothis </li><li>visual storytelling with research narratives </li><li>avisual research article openingup datasets </li><li>design tools free infographic </li><li>extendthelife&amp;reachofyourpresentation publishyourslides </li><li>iPad-ready freeslidedesigntoolinthecloud </li><li>easytoread todownload toshare toembed research posters </li><li>researchposters </li><li>Firstthingpeopledoafterthey getaconnectionrequest? Lookatyourprofile. </li><li>personallearning network expandyour actionstep: &amp;increaseROIinsocialmedia </li><li>#1sitefor academic professional networking </li><li>3upgrades foryourlinkedin profile ! oh,andheres </li><li>Interactwithatleastfive groupsperday.Sharean industryarticleyoufound interesting.Readother groupmemberspostsand givegoodadvice.Thenit wontbeawkwardtosend requeststoconnect--theyll rememberyou. groups ~YasheakaOakleyPRPro 3howaboutthose </li><li>Beingorganizedenablesreciprocity andallowsyoutostrengthenand leveragerelationships. ~SoumitraDutta </li><li>Ishareover20 otherbloggers contentonTwitter everyday. reciprocity </li><li>roundup </li><li>reciprocity Step1.createroundup.Step2: </li><li>PLN a great makes all the dierence </li></ul>