Social Media - Buzz Word of the Decade!!

Profiling yourself online

• A web page

• A blog

• A social network page Facebook

• A comment on a blog

• A quote in an online publication

• A property listing

• A YouTube video

• A twitter profile

• An email newsletter

? What is an online profile?

• To provide a credible trusted reference check

• To create lead opportunities

• To demonstrate your unique expertise

• To assist you in building a reputation

Why you need an online profile?

Listen in to the conversations Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house - lets review his profile? Who seems to be the best real estate agent in Kingsland?

• 1998 : 26,000,000 web pages

• 2000: 1,000,000,000 web pages

• 2008: 1,000,000,000,000 web pages

• 100,000,000,000 clicks per day

Dont get lost on the web!

Be found! All roads lead from Google!

Why is an online profile so important for real estate?

Why is your online profile so important?

A. Give yourself visibility the Google view! B. Be the local expert : The first step is to become the expert in what you do. Which means micro- specialization. Why Profile yourself?

Your page you need one Google needs to find it and show it to prospects / clients Professional LinkedIn Contextual real estate : company / industry Dynamic update it Promote it twitter / facebook Getting the basics right

Find yourself on Google

Dominate Google

• Demonstrate your expertise & local knowledge

• Establish or be a part of the conversation

• Become the go-to specialist

• Nurture your profile value will grow

• Track your profile Google Alerts

Stepping up a gear - blogging

This is the face of real estate 2009 --