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10 Tools to Boost Your Business's Social Media Efforts

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Page 1: 10 Tools to Boost Your Business's Social Media Efforts
Page 2: 10 Tools to Boost Your Business's Social Media Efforts

Managing a social media presence is a daunting task. Some companies have several employees over the division to ensure they have the right online presence. Most businesses look for different ways to manage social media without the need to hire another employee. The right tools can help you manage social media effectively. Here are ten tools to use to boost your businesses social media efforts.

Page 3: 10 Tools to Boost Your Business's Social Media Efforts

Nexalogy What kind of social media is interesting to your customers? Searching for the right content will make a difference in how social media works. Nexalogy is a great social media marketing tool to help you start your research. You will be able to find out what your audience is talking about. The trending information is displayed as hashtags, making it easy to engage your audience with the right content.

Page 4: 10 Tools to Boost Your Business's Social Media Efforts

HootSuite For many companies, the best way to manage social media is by using Hootsuite. You can add several social media accounts to HootSuite and schedule out your posting. Since social media does require a lot of time to focus on posting content, HootSuite focuses on making this process easier. You can establish an RSS reader that will deliver content to your social media accounts. The other benefit of HootSuite is how it helps to track your previous posts so you don’t end up duplicating yourself.

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Rankspeed Rankspeed helps you gauge your social media presence as it focuses on filtering your brands social media feed based on sentiment. It will track all mentions of your brand, allowing you to find out what is resonating with your audience.

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IFTTT To save time managing social media, use IFTTT. All social media can be channeled together so you can send out new actions every time you have something to say. It works well with Hootsuite or Buffer by enhancing the scheduling process.

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Buffer Speaking of Buffer, let’s look at this tool in depth. Similar to Hootsuite, Buffer gives you the ability to schedule out your posts. Some experts prefer it over Hootsuite as it gives greater control to some elements of scheduling. You will be able to maintain a consistent social media schedule without the need to update it frequently. Hootsuite gives you a nice dashboard to view your content and the content of others, but Buffer has the ability to schedule specific times and patterns. This is a great way to help your followers feel connected to the company as they can see the differences and will not feel they are seeing auto-generated posts. Some people use both apps to help them listen to the audience and schedule posts to meet their needs.

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Bulk Scheduler The bulk scheduler program is a great way to enhance your social media presence as you can find a way to share with your audience. The goal of bulk scheduler is to figure out the best time to find the customers and meet their needs. The bulk scheduler will allow you to upload spreadsheets of information, up to 350 different messages for social media networks.

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twtrland Working hard to create unique posts is just one piece of the puzzle with social media. Finding a way to bring followers to your page is the hard part. Who are the brand influencers? Getting in touch with these individuals will help to improve visibility and bring the right followers to your social media page. Twtrland will help you find the highest-ranking users in your industry and will help you improve your Twitter account.

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Zendesk One of the most important elements of social media is interacting with your users. Zendesk will allow you to interact with your customers in real time. Zendesk will help you manage all requests in the same place from all social media channels.

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SocialOomph A great tool to manage and enhance your social media is through these different productivity enhancements. The tools will help to schedule tweets, track keywords, and you can view different mentions of your company. Social Oomph will automatically follow any new follower on Twitter, allowing you to save a lot of time on reciprocating followers. SocialOomph makes it easy to manage social media that you will be able to avoid logging into your account as it is all automated.

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SproutSocial A great tool to manage and engage on social media is through the use of SproutSocial. You have a single stream inbox to manage your accounts so you never miss a tweet or message from your followers. There are monitoring tools available to view analytics and understand the important metrics of your social media campaign.

Experiment with different social media tools to find the ones that bring about the right traffic and management you need to improve your social media presence.