CREATIVE COMMONS LICENSE AND 20 BASIC TIPS FOR DEVELOPING A GOOD PRESENTATION

THE TEACHLEADERS

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use them commercially.

REVIEW CONDITIONS

CC gives you flexibility and protects the people

who use your work, so they don’t have to worry

about copyright infringement, as long as they

abide by the conditions you have specified.

If you’re looking for content that you can freely

and legally use, there is a giant pool of CC-

licensed creativity available to you. There are

hundreds of millions of works— available to the

public for free and legal use under the terms of

our copyright licenses, with more being

contributed every day.

1. Start with the end of mind. Think about the day ofyour presentation. What is the real purpose of yourtalk? Why is it that you were asked to speak? Whatdoes the audience expect? Remember, even if youhave been asked to share information, rarely is themere transfer of information a satisfactory objectivefrom the point of view of the audience.

20 BASIC TIPS FOR DEVELOPING A GOOD PRESENTATION

2. Know your audience as well as possible. Before doingyour presentation, you need to ask yourself many basicquestions to becoming the best possible presenter for thatparticular audience. At the very least, you need to answerthe basic “W questions.”

• Who is the audience? (Their background, how muchbackground information they bring to the presentation?)

• What is the purpose of the event? (Is it to inspire? moreconcepts and theory rather than advice?)

• Why were you asked to speak? (Expectations)

• Where is it? (Localization)

• When is it? (The day, what time, the order...)

3. Content, content, content. No matter how greatyour delivery, or how professional and beautiful yoursupporting visuals, if your presentation is not basedon solid content, you can’t succeed. Great content isa necessary condition, but not a sufficient one.

4. Keep it simple. Simple does not mean stupid.Simple can be hard for the presenter, but it will beappreciated by the audience. Simplicity takes moreforethought and planning on your part because youhave to think very hard about what to include andwhat can be left out. What is the essence of yourmessage? This is the ultimate question you need toask yourself during the preparation of yourpresentation.

5. Outlining your content. It's important to create astoryboard. I find the analog approach stimulates mycreativity a bit more as I said. You may be thinking that thisis a waste of time: why not just go into PowerPoint andcreate your images there so you do not have to do ittwice? Well, the fact is, if I tried to create a storyboard inPowerPoint, it would actually take longer as I wouldconstantly have to go from normal view to slide sorterview to see the “whole picture.” The analog approach tosketch out my ideas and create a rough storyboard reallyhelps solidify and simplify my message in my own head.

6. Have a sound, clear structure. Presentationstructure is essential. Without it, your wonderfulstyle, delivery and great supporting visuals will fallflat. If you took the time in the first step to outlineyour ideas and set them up in a logical fashion, thenyour thinking should be very clear. If your ideas arenot clear first, it will be impossible to design theproper structure later when you create visuals and/orsupporting documents.

7. Dakara nani? (so what?). When building the content ofyour presentation always put yourself in the shoes of theaudience and ask “so what?” Really ask yourself the toughquestions throughout the planning process. For example, isyour point relevant? — Always be asking yourself this veryimportant, simple question. If you can’t really answer thatquestion, then cut that bit of content out of your talk

8. Can you pass the elevator test?. Check the clarity ofyour message with the elevator test. This exercise forcesyou to “sell” your message in 30-45 seconds. But practicingwhat you might do in such a case forces you to get yourmessage down and make your overall content tighter andclearer.

9. The art of storytelling. Good presentations includestories. The best presenters illustrate their pointswith the use of stories, most often personal ones. Theeasiest way to explain complicated ideas is throughexamples or by sharing a story that underscores thepoint. Stories are easy to remember for youraudience. If you want your audience to rememberyour content, then find a way to make it relevant andmemorable to them.

10. Confidence-how to get it?. The more you are ontop of your material the less nervous you will be. Ifyou have taken the time to build the logical flow ofyour presentation, designed supporting materials thatare professional and appropriate, there is much lessto be nervous about. And, if you have then actuallyrehearsed with an actual computer and projectorseveral times, your nervousness will all but melt away.

11. Keep it simple. The slidesthemselves were never meant to bethe “star of the show” (the star isyour audience). People came tohear you and be moved or informedby you and your message. Do notlet your message and your ability totell a story get derailed by slidesthat are unnecessarily complicated,busy, or full. Nothing in your slideshould be superfluous.

12. Limit bullets points and text. Your presentation isfor the benefit of the audience. But boring an audiencewith bullet point after bullet point is of little benefit tothem. The best slides may have no text at all.Remember, the slides are meant to support thenarration of the speaker, not make the speakersuperfluous.

13. Limit transitions and builds (animation). Use objectbuilds and slide transitions judiciously. Object builds (alsocalled animations), such as bullet points, should not beanimated on every slide. Some animation is a good thing,but stick to the most subtle and professional (similar towhat you might see on the evening TV news broadcast).

14. Use high-quality graphics. Use high-quality graphicsincluding photographs. You can take your own high-qualityphotographs with your digital camera, purchaseprofessional stock photography, or use the plethora ofhigh-quality images available on line (be cautious ofcopyright issues, however). Never simply stretch a small,low-resolution photo to make it fit your layout.

15. Have a visual theme, but avoid using PowerPointtemplates. You clearly need a consistent visual themethroughout your presentation, but most templates included inPowerPoint have been seen by your audience countless times(and besides, the templates are not all that great to beginwith).

16. Use appropriate charts. Always beasking yourself, “How much detail do Ineed?” Presenters are usually guilty ofincluding too much data in their on-screen charts. There are several ways todisplay your data in graphic form; hereare a few things to keep in mind: Piecharts, Vertical Bar Charts, HorizontalBar Charts and Line Charts.

17. Use color well. Colorevokes feelings. Color isemotional. The right colorcan help persuade andmotivate. Studies show thatcolor usage can increaseinterest and improvelearning comprehension andretention.

18. Choose your fonts well. Fonts communicate subtlemessages in and of themselves, which is why youshould choose fonts deliberately. Use the same fontset throughout your entire slide presentation, and useno more than two complementary fonts. Make sureyou know the difference between a Serif font and aSans-Serif font.

19. Use video or audio.Use video and audio whenappropriate. Using videoclips to show concreteexamples promotes activecognitive processing, whichis the natural way peoplelearn. You can use audioclips (such as interviews) aswell.

20. Spend time in the slide sorter. According to theSegmentation Principle of multimedia learning theory,people comprehend better when information is presentedin small chunks or segments. By getting out of the SlideView and into the Slide Sorter view, you can see how thelogical flow of your presentation is progressing.