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HOW TO RECRUIT, RETAIN, & ENGAGE STUDENTS USING SOCIAL MEDIANell EckersleyLiteracy Assistance Center
http://bit.ly/1MEqzjx
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AGENDA What is Social Media?18-29 Years Olds and Social MediaFocus on Tools Facebook
InstagramLinkedIn
This PowerPoint is available here:http://bit.ly/1MEqzjx
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WHAT IS SOCIAL MEDIA?▪ Social media includes web-based and
mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
--Wikipedia
4HTTP://WWW.PEWINTERNET.ORG/2013/07/16/PART-II-HOW-MUCH-AND-WHAT-DO-TODAYS-MIDDLE-AND-HIGH-SCHOOL-STUDENTS-WRITE/
SKILLS FOR THE FUTURE (NOW)
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WEB 2.0
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TAGGING IS CONNECTINGHow to Use Hashtags on Every Social Media Network
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APPS VS BROWSER Social media tools developed after the wide use of
smart phones often have more functionality in the app version than the web browser version. Instagram is a good example of this.
For other Social Media tools it can be the opposite. Facebook is a good example of this.
The key is to try out both. And they are always changing
http://www.formotus.com/14018/blog-mobility/figuring-the-costs-of-custom-mobile-business-app-development
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SOCIAL MEDIA TOOLSAs of August 2015, online 18-29 year olds:82% use Facebook 55% use Instagram37% use Pinterest32% use Twitter22% use LinkedIn
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
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IN THEIR OWN WORDShttps://medium.com/backchannel/a-teenagers-view-on-social-media-1df945c09ac6
10 FACEBOOK
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WHAT IS FACEBOOK?▪ Originally a form of online yearbook▪ Now a social media platform for sharing
all kinds of information
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WHY USE FACEBOOK▪ Public or Private platform▪ Share information about your
program, about your students, about yourself
▪ http://www.facebook.com/education▪ Teach people how to use it for Good
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FACEBOOK TOOLSTools▪ Pages▪ Groups▪ Events▪ Causes▪ Notes▪ Photos▪ “Like”▪ Many other
Apps
Security and Privacy▪ Don’t do on
Facebook what you wouldn’t do in “real life”
▪ Unfriend as you need
▪ Set up groups to control who sees what
▪ Review privacy settings frequently
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FACEBOOK GROUPS
https://www.facebook.com/groups/MobileMath
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FACEBOOK▪ Groups
▪ Classes ▪ Small group
projects▪ Pages
▪ Organization▪ Agency
https://docs.google.com/spreadsheet/ccc?key=0AqvGpEsx6NZUdE9namRoa08xYml1dWlRVnByVkZ2UVE#gid=0
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FACEBOOK GROUPS & PAGES
▪ Facebook Group or Page?▪ Facebook Groups, Facebook Pages, LinkedIn Groups?
19 INSTAGRAM
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WHAT IS INSTAGRAM?▪ Photo & video sharing tool▪ App has more functionality than browser
version▪ Additional apps allow for even more
functionality (like reposting)
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WHY USE INSTAGRAM?▪ Most actively used tool by 18-29 year olds▪ Allows people to share photos or videos—a
picture is worth a 1000 words, without other information being shared
▪ Allows people to follow Instagram accounts that interest them
▪ Allows users to comment on and tag images▪ Did I mention filters?
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INSTAGRAM TOOLSHumans of New YorkFive Essential Instagram TipsHow do you use Instagram for Business?
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24 LINKEDIN
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WHAT IS LINKEDIN?A place to ▪ Connect with other people in a
professional network▪ List your work and education experience▪ Join groups that relate to professional or special
interests▪ Demonstrate skills and knowledge
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WHY USE LINKEDIN▪ Help your students develop social
capital▪ Help your students develop their
resumes▪ Promote your program▪ Develop and maintain an Alumni
Group of former students that current students can connect with
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LINKEDIN TOOLSProfile Checklist for Students10 LinkedIn Tips for Students and New GradsBuild a personal website from a LinkedIn profile using Strikingly
LinkedIn Resume Builder7 Ways to Create an Awesome LinkedIn Group
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LINKEDIN GROUPS
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MY CONTACT INFONell Eckersley Email: [email protected] Twitter: http://twitter.com/LACNYCnell Website: http://nelightful.weebly.com/
My contact info