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(c) Hotel Vermont 2017
Hotel Vermont and Community Entrepreneurship
Hotels as Community Centers
(c) Hotel Vermont 2017
(c) Hotel Vermont 2017
Hotel Vermont History
• June 22, 1911 Hotel Vermont opens: https://vimeo.com/21512755
• During prohibition it found creative ways to serve the community
• Closed in 1970 as hotel• Alternative uses often as housing (in this case
apartments, later condos
(c) Hotel Vermont 2017
A new Hotel Vermont2013
(c) Hotel Vermont 2017
TrendyTimeless fusion of
old & newExclusive
“in crowd”
Accessible, democratic
Cool Warm, inviting
Soul less Heartfelt
Selfish Giving
Fabricated
Authentic &
natural
FROM “BOUTIQUE HOTEL” TO THE “UN”HOTEL
BOUTIQUEHOTEL
Hotel Vermont point of view
The ultra stylized hotel
The “un hotel”
(c) Hotel Vermont 2017
PERSONAL. NATURAL.
Improve the customer’s mental and physical well being
Be a good global and local citizen
Promote the local business and natural environment
Be grounded
PURPOSEFUL.
Warm, attentive service
Feels like yours
Special touches
Human centered
Embraces community and values
Infused with nature; true to localeGreen and sustainableSimpleFarm to tableSense of freedomEmbrace the outdoors
BRAND PILLARS
(c) Hotel Vermont 2017
We believe in (being):
simple humorous uniquecurious natural warm hosts supportive personal truthfullocal honest health profitableenthusiastic empowered
approachable proud surprised accountable
(c) Hotel Vermont 2017
Hospitality is present when something happens
for you. It is absent when something happens
to you. Those two simple prepositions - for and
to - express it all.
(c) Hotel Vermont 2017
(c) Hotel Vermont 2017
(c) Hotel Vermont 2017
Our Learning Model
WHYWHATHOWIF
(c) Hotel Vermont 2017
Hotel Vermont and Community
• Hotels fill an important role in a community (examples)
• Hotels are a reflection of the community they live in
• Hotels can ignite neighborhood improvements• Hotels = Visitors = Income for the city and
neighborhood = better standard of living• Hotels can ignite new business
(c) Hotel Vermont 2017
Learning about our Community
(c) Hotel Vermont 2017
Reflect Vermont in designLocally designed and built
The importance of partnershipshttps://vimeo.com/154906051
(c) Hotel Vermont 2017
Supporting local food (and beverage) systems
https://vimeo.com/107094771
https://vimeo.com/159359459
(c) Hotel Vermont 2017
Sharing community with guestshttps://vimeo.com/118486873
(c) Hotel Vermont 2017
Be a good neighbor
– Connect with immediate neighbors– Importance of a healthy neighborhood: participate
and support local charities (HV donates over $50,000 a year, both in cash and in-kind donations)
– Working with city government, law enforcement, retailers, businesses, business associations, non profits
(c) Hotel Vermont 2017
Connecting with neighborsHotel Vermont Mini Library project
(c) Hotel Vermont 2017
Importance of economic development
(c) Hotel Vermont 2017
Support Entrepreneurship
http://www.wcax.com/story/34958274/vermont-women-talk-business-in-burlington
(c) Hotel Vermont 2017
What is your role in the community?