HONDA MOTORCOMPANY, LTD

Amit SoniBBA-MBA

3RD Sem, 52

OBJECTIVE OF THE PRESENTATION

1. OVERVIEW OF THE INDUSTRY2. COMPANY PROFILE3. HISTORY4. JOINT VENTURES5. MANAGEMENT OF THE COMPANY6. MARKETING AND STRATEGIES7. PERFORMANCE OF THE COMPANY8. FINANCIAL STATUS9. RECENT ACHIEVEMENTS10. FUTURE PLANS11. CRITICAL APPRAISAL12. SUGGESTIONS

Overview of the Industry

“ONE SMALL STEP MEANS, A ONE SMALL INNOVATIVE IDEA CAN LEAD TO A SERIES OF INVENTIONS”.

CONTINUED…..

1.NICOLAS- JOSEPH CUGNOT (1725-1804)

2.ROBERT ANDERSON (1802-1875)

3. KARL FRIEDRICH BENZ (1844-1929)

4.GEORGE BALDWIN SELDON (1846-1922) 5. CHARLES EDGAR DURYEA (1862-1938)

Safety for everyone

Environmental leadership Joy of mobility

Honda value proposition

FOUNDED: SEPTEMBER 24, 1948HEADQUATERS: TOKYO, JAPANKEY PEOPLE: SOICHIRO HONDA(FOUNDER) TAKEO FUKUI(CEO)INDUSTRY: AUTOMOBILE, TRUCKS AND MOTORCYCLES.REVENUE: $94.24 BILLION USDNET INCOME: $ 5.0 BILLION USD

HISTORY

SOICHIRO HONDA(1906-1981)

1. BIRTH PLACE – JAPAN2. INBORN CURIOSITY ABOUT MACHINES3. NOT MUCH QUALIFIED4. APPRENTICE UNDER TOKYO ART SHOKAI AT 155. MANUFACTURING OF PISTONS6. EXPERTS AT ALL SORT OF PRACTICAL TASKS7. USED ENGINE IN BICYCLE.8. STARTED WORK STATION THRICE.9 ESTABLISHED HONDA CO. , JAPAN.

1. Honda Motor Company Ltd, a multinational corporation.2. 5th largest automobile manufacturer and largest engine maker in the world3. Hero Honda, a joint venture between India’s Hero group and Honda.4. Honda Siel cars India limited, another joint venture between Honda and Siel limited, a Siddharth Shriram Group company, India.

COMPANY PROFILE

DIVERSIFICATION OF HONDA

1. Jet Engine2. Water

craft 3.

Aeronautical Technology

4. Marine engines

5. Motorcycles

Four wheelers

6. Robots

Management of the Company

Front row: Chairman and Representative

DirectorSatoshi Aoki

President and Representative

DirectorTakeo Fukui

Executive Vice President and Representative

DirectorKoichi Kondo

Back row: Senior Managing Directors

TetsuoIwamura

MasaakiKato

MikioYoshimi

AtsuyoshiHyogo

Takanobu

Ito

ShigeruTakagii

AkioHamada

CONTINUED…Corporate Governance

1.Company that society wants to exist.2.Operating Officer System - strengthens business execution - supervision by Board of Directors3.Statutory meetings4. Voting rights.5. Twice annual meeting with President6. Websites.

Efforts to Earn Trust

STPCONTINUED….

S- Segmentation : Focusing Higher Class (potential customers)

T- Targeting : 1 Well do urban people. 2. People with high disposal income . 3. Already having Car wanna Upgrade. P- Positioning : 1. High quality product . 2. High price. 3. Creating innovative product. (a) Enhancing Mobility. (b) Benefiting Society.

PERFORMANCE OF THE COMPANY

Red: Japan, Sea green: north america, Blue: Europe, Grey: asia ,Light Grey: Other Region

ACHIEVEMENTS

1.IN 2006 HONDA’S CARS IN THE INDIA MARKET-CITY,ACCORD, CR-V HAVE RANKED FIRST IN THE TNS TOTAL CONSUMER SATISFACTION AWARD

2. INDIAN CAR OF THE YEAR?(HONDA CIVIC) BY AUTOMOBILE INDIA3.MANUFACTURER OF THE YEAR BY CNBC TV-184. SUV OF THE YEAR(HONDA CR-V) BY NDTV PROFIT CAR INDIA.5. SUV OF THE YEAR (HONDA CR-V BY OVERDRIVE.

MARKETING MIX STRATEGIES

4P’S:

1.PRODUCT: Honda CITY, Honda ACCORD, CR-V, Honda CIVIC.

2. PLACE: Exclusive showrooms, Dealers and Franchises.

3. PRICE: Depend on the Product Range. (40,000-40,00,000)

4. PROMOTION: Ads, Social Welfare.

COMMITEMENT TO FUTURE

“As a responsible member of the society Whose task lies in the preservation of theglobal environment”.

FUTURE PLANS1.Striving to be a company which society will want to exist.2. Producing Eco-friendly products.3. Entering the Solar power industry.4. Raising Fuel Efficiency.5. CO2 Reduction Target.6. Introducing- Hybrid Automobiles Diesel Automobiles. Gasoline Automobiles. Introducing Fuel Cell Car.7. Covering other Classes.

CRITICAL APPRAISAL

From the marketing view point: 1.Should launch car for lower segment.

2. Service centre.

“It’s the snowball effect, It starts very small but by time it grows and grows and aftercertain limit nothing can stop it, not even the rocks, which are physically morepowerful than snow, but they can’t stop it,it’s so strong but at the Same time soFLEXIBLE And the best part is that It is just made of SNOW”

NOT ONLY IDEAS…BUT THE DETERMINATION TO

MAKE THEM TRUE.

Any Questions???

Thank You,,,