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Using Social Media to
Engage with our
Communities
Helen Loughran and Jenny Morgan,
Libraries and Learning Innovation
Leeds Beckett University
“Social media refers to the means of interactions among
people in which they create, share, and/or exchange
information and ideas in virtual communities and networks.”
Ahlqvist,T et al.(2008).
2015
???
2014Name
Change
201320122009
Aims and Objectives
• Provide fast and responsive news feed
• Answer queries
• Gather real time and direct feedback
• Market our services, facilities, the Library and
University
• Create a unified voice
Develop and manage our brand
Engage with our communities
Pinterest Boards
“Dissertation Selfies” on Pinterest
LibGuides
Lessons Learned
• One tweet is worth a hundred posters!
• Turn negatives into positives
• Don’t be afraid but manage your risks
• Copyright and social media don’t mix
• Social media is multi-coloured, not black and white
• Good staff development tool
• How important it is but we need to prove it
Golden Robes nomination
“Specifically because of the @ leedsmetlibrary twitter
account. It is without doubt THE best Twitter account
within the university, posting fantastic proactive content,
but also providing a brilliant reactive service, answering
all enquiries quickly and efficiently. It’s a fantastic page!”
ReferencesAhlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). Social media road
maps exploring the futures triggered by social media. VTT Tiedotteita -
Valtion Teknillinen Tutkimuskeskus (2454): p.13.
Facebook – Leeds Beckett Library -
https://www.facebook.com/leedsbeckettlibrary
Instagram – leedsbeckettlibrary - http://instagram.com/leedsbeckettlibrary/
Leeds Beckett Library (2014) World Diabetes Day [Online] Leeds: Leeds
Beckett University. Available from:
<http://libguides.leedsbeckett.ac.uk/world_diabetes_day> [Accessed 7th
January 2014]
Pinterest - Leeds Beckett Library http://uk.pinterest.com/beckettlibrary/
Twitter - @Beckettlibrary - https://twitter.com/BeckettLibrary
Contacts
Helen Loughran
Planning and Marketing Manager
Leeds Beckett University
Jenny Morgan
Senior Information Services Librarian
Leeds Beckett University
