Heart of the Farm - Women in Agriculture Conference

© Copyright Laurie Boettcher 2011

laurie boettcherspeaks!

Social MediaUniverse

March 3, 2011Heart of the Farm

Women in Agriculture Conference



Video Clip

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng





Overview

1. What is social media?

2. Social media universe

3. Platforms

4. Advice

5. Q&A



What is social media?

Basically, they are web sites where, for free, you can connect and interact with other people.

What makes social media differentis that it is more than two-way communication.



People, like us, want to be engaged.

We want to interact.

We want to connect.

We want to feel part of organizations we love and feel that relationship with people we admire.



Social Media Universe



Social news web sites for people to discover and share content from anywhere on the Internet, by submitting links and stories, and commenting on submitted links and stories.

Publish

126 million – The number of blogs on the Internet (BlogPulse)www.laurieboettcher.blogspot.com

http://www.laurieboettcher.blogspot.com/



Web sites or software that allows users to publish digital photos, video, or art online, thus enabling the user to share them with others.

Share

1 billion – The total number of videos YouTube serves in one day12.2 billion – Videos viewed per month on YouTube in the US

(11.2009)www.youtube.com/laurieboettcher

http://www.youtube.com/laurieboettcher



Web applications that allow instant messaging, voice over internet protocol, open source message boards, and phone calls over the internet.

Discuss

www.skype.com/laurieboettcher

http://www.skype.com/laurieboettcher



Web sites built with the intention of encouraging online socialization, these range from general friend networks (Facebook, MySpace) to particular niche audiences (Dogster and Catster).

Social Networks

600 million – Total Facebook users (only 6 years old)66 million – Total MySpace users (only 7 years old)75 million – Total LinkedIn users (only 8 years old)

www.linkedin.com/in/laurieboettcher

http://www.linkedin.com/in/laurieboettcher



A web service allowing users to broadcast messages in short bursts, often limiting between 140-200 characters.

Microblogs

190 million – Total Twitter users (only 4 years old)65 million – Number of tweets per day

www.twitter.com/laurieboettcher

http://www.twitter.com/laurieboettcher



Consolidates updates from social media and social networking web sites, social bookmarking web sites, blogs, and micro-blogging updates, as well as any other type of RSS/ Atom feed. Users can use this stream of information to create customized feeds to share with friends.

Lifestreams

www.hootsuite.com

http://www.hootsuite.com/



Similar to podcasting, except you can do a show live with audio only or full video. Listeners of the live show can chat with each other and the host. The show can then be embedded on a blog to create an archive. A simple definition of Livecasting is broadcasting each and every moment of your life on the internet.

Livecast



A world that exists on computers where users inhabit and interact via avatars simultaneously.

Virtual Worlds



Harvard University's "River City" is a MUVE that involves a society in the late 1800s that's in political and environmental disrepair--kids must figure out why residents are falling ill.

Quest Atlantis, a downloadable MUVE developed at Indiana University that focuses on an ancient culture.

Virtual Worlds in Education



A world that exists on computers where users inhabit and interact via avatars simultaneously.

Social Games

55% of social gamers are female and 45% are maleAverage US social gamers is 48, with 46% 50 or older

Women are 38% more likely than men to be avid gamers53% play for fun, 45% to relieve stress ,

43% for competition , and 32% for mental exercise



A massively multiplayer online game is a video game which is capable of supporting hundreds or thousands of players simultaneously. Played on the Internet, they feature at least one persistent world. Not necessarily played on a computer.

MMO/G

As of October 1, users registered for virtual world sites hit1 billion (Kzero)

Second largest group is 15 to 25 year olds (288 million)First is ages of 10 and 15 (468 million)



1. If your are interested in getting involved in social media, educate yourself first.

2. Keep your privacy settings up-to-date.3. Remain in control of your accounts.4. Open dialogue with your

kids/grandkids/students/etc. about social media, its uses, and its consequences.

5. Add value.6. Don’t waste away at your computer.

Advice



Questions?