FARM TOURISM IN ORGANIC AGRICULTURE

www.costalesnaturefarms.com

BY: RONALD COSTALESMAJAYJAY, LAGUNA

WHAT IS FARM TOURISM?FROM VARIOUS PERSPECTIVE

What is FARM TOURISM?

• It involves any agricultural based activity that brings visitors to a farm

What is FARM TOURISM?

• Visitors have a specific interest to meet farmersand to know how their food is produced

What is FARM TOURISM?• Visitors sometimes want to be actively involved in

farming (milking a cow, picking/harvesting fruits)

• For farmers, it is regarded as the earliest maturing crop and harvestable all season.

• Income is generated from entrance fees, food, accommodation, sales of farm produce, farm activities and attractions.

What is FARM TOURISM?

• An avenue to bring economic justice and financial empowerment to the marginalized sector of the society – OUR FARMERS!

WHAT IS FARM TOURISM?

• Economic benefits can be easily cascaded to the community through employment and collateral tourism related ventures;

WHAT IS FARM TOURISM?

• For an extensionist, a form of extension service to visitors through educational field visits. We teach them as if we don’t and visitors will learn as if they don’t.

WHAT IS FARM TOURISM?

FARM TOURISM

• Makes farming more fun and more sexy!• Entices young generation (and not-so-young) to engage

into farming

THE BEAUTY OF FARM TOURISM• In FARM TOURISM, the simple life of a poor

farmer becomes the luxury of the rich people.

FARM TOURISM

• A simple organic banana plantation can be transformed and packaged into a captivating banana tour for people who has not seen a banana tree.

ORGANIC AGRICULTURE - BASED FARM

TOURISM

COSTALES NATURE FARMSMAJAYJAY, LAGUNA, PHILIPPINES

ADVANTAGES OF AN ORGANIC

FARM IN A TOURISM BUSINESS

1. NO FOUL ODOR

2. NO HARMFUL CHEMICALS

3. SAFE & HEALTHY FOOD

Distance from Manila: 120 kmTravel time: 2 ½ hrs

FARM LOCATIONBrgy Gagalot

Majayjay, Laguna,

Philippines

History

• Acquired the property in 2005

• Originally planned as a leisure farm

• Started commercial operations in 2009

FROM TELECOMS TO ORGANIC AGRICULTURE

Former Executive Vice President & CTO of Philippine Global Communications, Inc.

Escaped corporate life at the age of 39 to enjoy life in ORGANIC AGRICULTURE & FARM TOURISM

A complete paradigm shift

Specialized in IT & Network Engineering for 20 yrs

FROM “CORPORATE” –TO- “CULTIVATE”

OUR HUMBLE BEGINNINGS

• 1000 sqm “practice” area

• Planted with vegetables that we love to eat – PINAKBET!

• Organic farm produce intended for family consumption

A PARADISE IN THE MAKING

• We love to eat so we decided to produce our own food--

safe and healthy food!

FROM PLEASURE TO BUSINESS

Went commercial in 2009 by supplying branches of chain of restaurants

Now a full grown 5-hectare sustainable, integrated organic farm

Partnered with in 2012 in offering “top-

of-mind” local organic fresh farm produce

A Certified Organic Farm

OPEN-FIELD PRODUCTION OF HIGH

VALUE VEGGIES & HERBS

Largest single producer of organic vegetables & herbs in the country today

20 tons every month

ZERO-WASTE FARMING

Commercial Scale: Integrated Organic Farm

High Value

Veggies

Aqua Culture Vermi Culture

Free-range

chicken

Rabbit RaisingHerb Culture

OrchardOrganic Pigs Pekin Ducks`

FARM TOURISM

4,000 PER MONTH

VOLUME OF VISITORS

THE OFFICIAL FARM TOURISM DESTINATION OF MS. WORLD PHILIPPINES , 2013

VENUE FOR TOURISM EVENTS

Recognized by the President of the Philippines

GOVERNMENT RECOGNITION

2012 Most Outstanding Organic Farm of

the Philippines

PROCY ALCALA

SECRETARY

DEPT. OF AGRICULTURE

INSPIRED BY ATI

PRIVATE EXTENTION SERVICE PROVIDER FOR

ORGANIC AGRICULTURE (ESP)

POWERED BY DA-RFO 1VA

TECHNO-DEMO & LEARNING SITE

EXTENDED SERVICE SUPPORT TO FARMER’S

DEPENDENTS

IN PARTNERSHIP WITH DSWD & PCA

NURTURED BY DOT

ACCREDITED PARTNER FOR FARM TOURISM

FARM ACTIVITIES

AND

ATTRACTIONS

FISH CATCHING WITH BARE HANDS!!!

FARM TOURISM ACTIVITY

URBAN ORGANIC

GARDENING SHOWCASE

ORGANIC URBAN GARDENING

Make BIG money in small areas!

TECHNOLOGY SHOWCASE

ORGANIC URBAN GARDENING

Convert your waste to wealth!

TECHNOLOGY SHOWCASE

TECHNOLOGY SHOWCASE

ORGANIC & ODORLESS PROFITABLE PIGGERY

SYSTEM(OOPPS)

GUARANTEED INCOME!

LEARN & EARN!

LAKBAY-ARAL TOURS

THE COMMITTEE CHAIRMAN ON

AGRICULTURE ENJOYING HER TOUR

SEN. CYNTHIA VILLAR

EGG HUNTING ACTIVITY

FISHING AND FISH FEEDING

FARM ACTIVITIES FOR FUTURE GENERATIONS

Involve them now, And they will feed the

nation in the future!

FEEDING ODORLESS PIGS

Odorless organic pigs awaits you to

feed them

Harana at the farm- Serenading the tourists

SWIMMING IN COLD SPRING WATER

•Cold spring water from natural waterfalls awaits the tourists

TREKKING

SHOPPING

RELIGIOUS TOUR

“HARVEST OF THE DAY” MEALS

ORGANIC FOOD

EAT GUILT-FREE ORGANIC MEAL!

UNLIMITED LETTUCE SALAD

Farm SPA

KEY SUCCESS FACTORS

PASSION

PROPOSITION (UNIQUE SELLING POINT)

PARTNERSHIP

PROMOTION & PUBLICITY

PEACE (AND ORDER)

PROFIT

POVERTY REDUCTION

PASSION

PASSION

HOW PASSIONATE ARE WE IN AGRICULTURE? FARMING IS A FULL TIME JOB!NEED TO BE HANDS-ON

DO WE HAVE WHAT IT TAKES TO BECOME A GOOD HOSPITALITY PRACTITIONER? LEARN TO SMILE

PASSION LEADS TO LEARNING ,LEARNING LEADS TO EXCELLENCEAND FROM EXCELLENCE TO SUCCESS

PROPOSITION(UNIQUE SELLING POINT)

PROPOSITIONDefining your USP (Unique Selling Point)

A Unique Selling

Point is used to refer to any aspect that differentiates your

tourism destination or tourism product from similar tourism

destinations or tourism products.

Unique experience

Unique culture

Unique environment

Unique information

Unique .........

UNIQUE SELLING POINT

OUR UNIQUE SELLING POINT:

The only farm at the foot of majestic mountain - Mt

Banahaw that offers unlimited, all-you-can-eat certified

organic salad greens

PARTNERSHIP

PARTNERSHIP WITH THE GOVERNMENT

AGRICULTURAL TRAINING INSTITUTE

LEARNING SITE; SCHOOL FOR PRACTICAL AGRICULTURE FARM TOURISM SITE

DEPARTMENT OF AGRICULTURE – DA RFO TECHNO-DEMO SITE

DEPARTMENT OF TOURISM FARM TOURISM ACCREDITATION

PARTNERSHIP WITH THE PRIVATE SECTOR

OFW’s

FINANCIAL INVESTMENTS/JOINT VENTURES

PHILIPPINE TRAVEL AGENCIES AND TOUR OPERATORS LOCAL & FOREIGN TOURISTS

SCHOOLS & UNIVERSITIES ON-THE-JOB TRAINEES

EDUCATIONAL TOURS/FIELD EXPOSURES

PARTNERSHIP WITH THE PRIVATE SECTOR

PROMOTION &

PUBLICITY

WEBSITE PRESENCE

Website

PRINT ADS (ADVERTISEMENTS)

SOCIAL MEDIA

TV EXPOSURES

MOBILE POSTERS

BILLBOARDS

ROAD SIGNS

PROFIT

PROFIT

• WITHOUT PROFIT, A BUSINESS CAN NOT SURVIVE AND EVENTUALLY COLLAPSE;

• PROFITABILITY IS SYNONIMOUS TO SUSTAINABILITY;

• PROFIT IS YOUR REWARD DERIVED FROM EFFICIENTLY RUNNING A BUSINESS

• PROFIT IN FARM TOURISM USUALLY COMES FROM ENTRANCE FEES, FOOD, ACCOMMODATION RENTALS, FARM ACTIVITIES UNDERTAKEN FOR A FEE

PEACE AND

ORDER

POVERTY

REDUCTION

FARM TOURISM GENERATES

EMPLOYMENT IN RURAL COMMUNITIES

FARM TOURISM CREATES BUSINESS

OPPORTUNITIES IN RURAL COMMUNITIES

Livelihood

Programs

Handicraft MakingMeat processingVegetable & Fruit PicklingSmall brother-Big brother partnership

COMMUNITY-OWNED BUSINESSES

BENEFIT SHARING TO THE

COMMUNITY

Scholarship

Programs

Scholarship programs are offered to deserving residents of the community – from primary to tertiary education

SCHOLARSHIP GRANTS TO

DESERVING STUDENTS

Benefit Sharing to the Employees

Percentage of the gross revenue is allocated for Employee Benefits & Housing programs

The Happy Farmer Family of Costales Nature

Farms

Salamat po!

Happy Tourists

THANK YOU