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Local Search Engine Optimization tactics presented at SMX London 2012
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Aleyda Solis International SEO Consultant / Founder of Orainti Search Marketing
Twitter: @aleyda Web: www.aleydasolis.com
LinkedIn: www.linkedin.com/in/aleyda
Hardcore Local SEO Tactics
Hardcore Local SEO Tactics
1. Make your Site “Venice” Relevant
Aleyda Solis | @aleyda
http://www.flickr.com/photos/mauricedb/285626693/
Let’s learn how to swim...
Hardcore Local SEO Tactics
1. Make your Site “Venice” Relevant
Aleyda Solis | @aleyda
http://www.flickr.com/photos/dpstyles/3082089803/
... or wakeboard!
Hardcore Local SEO Tactics
A Hierarchically Localized and Categorized Structure
Aleyda Solis | @aleyda
Keep a consistent hierarchical organization that allows you to target all with unique relevant content
Optimize your Web architecture taking into consideration both categories and locations
Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Hierarchically Localized and Categorized Structure
Hardcore Local SEO Tactics
A Flow of Fresh and Relevant Localized Content
Aleyda Solis | @aleyda
Editorial Content
Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!
Create a News, Guides, Tools for your (most important or competitive) Locations
Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Flow of Fresh and Relevant Localized Content
Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!
Create a News, Guides, Tools for your (most important or competitive) Locations
Curated UGC Content
Hardcore Local SEO Tactics Aleyda Solis | @aleyda
How? Contests, Give-Aways, Special Offers!
A Flow of Fresh and Relevant Localized Content
Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s)
Products / Services Rankings
Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Flow of Fresh and Relevant Localized Content
How? Contests, Give-Aways, Special Offers!
Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s)
User Profile and Location
Statistics
User Qualification and Experience
Badges and Recommendations
Links to Relevant Social Presence
Hardcore Local SEO Tactics
Localize your content with Schema
Aleyda Solis | @aleyda
Visit maps.google.com/help/maps/richsnippetslocal and schema.org
Hardcore Local SEO Tactics
Localize your content with Schema
Aleyda Solis | @aleyda
Visit schema-creator.org and microdatagenerator.com
Creative Work, Event, Job Posting, Local Business, Person, Sports Activity...
Hardcore Local SEO Tactics
2. Massively Optimize your Places Presence
Aleyda Solis | @aleyda
Is a Challenge...
Hardcore Local SEO Tactics
2. Massively Optimize your Places Presence
Aleyda Solis | @aleyda
... You can do it!
Hardcore Local SEO Tactics Aleyda Solis | @aleyda
New Google Bulk Management Tool
Visit googlesmb.blogspot.com.es/2012/05/manage-multiple-locations-more-easily.html
Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Google Places Category Tool
Blumenthals.com/index.php?Google_LBC_Categories
Hardcore Local SEO Tactics
3. Provide More Geolocalized Authority Signals
Aleyda Solis | @aleyda
Aleyda Solis | @aleydaHardcore Local SEO Tactics
Citation Building Strategies for each Location
Collaborate with Local Media / Blogs for your (most important or competitive) Locations
Links
Thematic Channel Collaboration
Aleyda Solis | @aleydaHardcore Local SEO Tactics
Organize or Sponsor meetups or events, for your (most important or competitive) Locations
Citation Building Strategies for each Location
Aleyda Solis | @aleydaHardcore Local SEO Tactics
Launch and promote locally focused content, offers and special deals.... Start using personas
Citation Building Strategies for each Location
Aleyda Solis | @aleydaHardcore Local SEO Tactics
Identify and connect with local users and specialists by leveraging social networks
Citation Building Strategies for each Location
Use followerwonk.com and socialbro.com
Aleyda Solis | @aleydaHardcore Local SEO Tactics
Use Tools Wisely to Identify Citation Sources
http://www.whitespark.ca/local-citation-finder/ http://www.localsearchtoolkit.com
http://tools.buzzstream.com/link-building-query-generator
Aleyda Solis | @aleydaHardcore Local SEO Tactics
Attention to Google Map Maker
Visit google.com/mapmaker
Hardcore Local SEO Tactics
4. Make the most out of the SOLOMO Synergy
Aleyda Solis | @aleyda
Social + Local + Mobile
Hardcore Local SEO Tactics
Mobilize Your Local Presence
Aleyda Solis | @aleyda
“Mobile to Overtake PC for Local Search by 2015” BIA/ Kelsey - Via Search Engine Land
Identify your users behavior, mobile usage, develop a localized mobile version accordingly!
Hardcore Local SEO Tactics
Mobilize Your Local Presence
Aleyda Solis | @aleyda
Use tools like Screenfly quirktools.com/screenfly/ to test your site responsiveness
Hardcore Local SEO Tactics
Socialize Your Local Presence
Aleyda Solis | @aleyda
More than a Tweet or Pin It Button and Suggesting Facebook Friends...
Create Social Local Campaigns, keep seasonality in mind!
Hardcore Local SEO Tactics
5. Monitor and Follow Local Activity
Aleyda Solis | @aleyda
Hardcore Local SEO Tactics
Automate your Local Information Follow-Up
Aleyda Solis | @aleyda
Google.com/alerts
Hardcore Local SEO Tactics
Track your Local Presence
Aleyda Solis | @aleyda
http://www.brightlocal.com/seo-tools/local-search-rank-checker/
http://www.getmelisted.net
Thank you! Got Questions?
Twitter: @aleyda Web: www.aleydasolis.com
LinkedIn: www.linkedin.com/in/aleyda
Aleyda Solis | @aleydaHardcore Local SEO Tactics
