What is the most memorable ad you have ever seen? Apple's Think Different? Or Coca Cola's Christmas Polar Bear perhaps?
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GROWTH HACKING
• Understanding of GH • Lots of examples • Framework for creating • How to Implement
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GROWTH HACKING
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GROWTH HACKING
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GROWTH HACKING & CONVERSIONS
Growth hacking is all about developing
creative strategies and unconventional
tactics to dramatically
increase users as cheaply as possible.
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DEFINING GROWTH HACKING
‘Mindset of data, creativity and
curiosity’
Aaron Ginn
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GROWTH HACKING
• Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
Foundations
Presenter
Presentation Notes
Traction Produt market fit Survey.io Product market fit In today’s world – building it doesn’t mean squat. Building stuff is the easy part Many of you who are building something that may not be getting thr growth youre looking for – what really matters is solving a problem for someone in a way that’s differenced. Then you can layer on the growth hacks If you’re in the flat part of the graph, that’s ok. You can only have a hickey stick growth with a flat bit first
Foundations
Presenter
Presentation Notes
Traction Produt market fit Survey.io Product market fit In today’s world – building it doesn’t mean squat. Building stuff is the easy part Many of you who are building something that may not be getting thr growth youre looking for – what really matters is solving a problem for someone in a way that’s differenced. Then you can layer on the growth hacks If you’re in the flat part of the graph, that’s ok. You can only have a hickey stick growth with a flat bit first
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GROWTH HACKING
Get product market fit, before you try and grow
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GROWTH HACKING
Goals:
Early stage: Product / market fit Growth stage: Growth Machine
Foundations
Presenter
Presentation Notes
Traction Produt market fit Survey.io Product market fit In today’s world – building it doesn’t mean squat. Building stuff is the easy part Many of you who are building something that may not be getting thr growth youre looking for – what really matters is solving a problem for someone in a way that’s differenced. Then you can layer on the growth hacks If you’re in the flat part of the graph, that’s ok. You can only have a hickey stick growth with a flat bit first
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GROWTH HACKING
You can’t skip product and go
right to distribution
Andrew Chen, Uber
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GROWTH HACKING
• Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
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EXAMPLES OF GROWTH HACKS
‣ Gamifiction/Incentives: ‣ Extra storage if you
do some stuff. ‣ Virality/Motivation:
‣ Cloud storage for one is valuable. But shared storage is even better!
‣ The product makes me want to share it, even with non-users!
DROPBOX
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GROWTH HACKING
INCENTIVES
MONEY STATUS ACCESS
THESE ARE THE SAME ‘LEVERS’ USED IN GAMIFICATION METHODS.
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GROWTH HACKING
INCENTIVES
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DEFINING GROWTH HACKING
• Weekly growth meeting –Review KPIs –What did we learn? –What experiments are we running this week?
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GROWTH HACKING
Prioritise using ICE framework
Impact Chance of success
effort
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GROWTH HACKING
• Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
• Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
Networks
Presenter
Presentation Notes
Instagram Airbnb Look at it in your product and
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GROWTH HACKING
Tribal Growth
1) Core target market (tribe) 2) Tribal behavior 3) Attach your product to
that behavior
Presenter
Presentation Notes
Caution: Not every strategy will apply to your business, you must judge and test
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GROWTH HACKING
• Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
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Find product market fit
‣Burbn ‣Optional photo sharing
‣Watch user behaviour
Instagram
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DEFINING GROWTH HACKING
Create Growth Engine • Spreadsheet in resources • Decide a KPI • Create funnel to KPI
Startupremarkable.com/Growthhackers
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DEFINING GROWTH HACKING
• Weekly growth meeting –Review KPIs –What did we learn? –What experiments are we running this week?
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GROWTH HACKING
How can we 10x this metric?
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GROWTH HACKING
How can we 100x this metric?
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GROWTH HACKING
Prioritise using ICE framework
Impact Chance of success
effort
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DEFINING GROWTH HACKING
• Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
Foundations
Presenter
Presentation Notes
Traction Produt market fit Survey.io Product market fit In today’s world – building it doesn’t mean squat. Building stuff is the easy part Many of you who are building something that may not be getting thr growth youre looking for – what really matters is solving a problem for someone in a way that’s differenced. Then you can layer on the growth hacks If you’re in the flat part of the graph, that’s ok. You can only have a hickey stick growth with a flat bit first
